Freelancer profile translated to English.

Description

Hello, I'm Félix 👋 Expert Product and creator of custom e-commerce sites. I transform your ideas into high-performing online stores.

What you get

✔ A ready-to-use site or store designed to generate sales (WooCommerce): responsive, fast, immediately usable

✔ Figma mockups validated before development — zero unpleasant surprises

✔ A custom design, never a generic template

✔ Support from a Product Designer: UX, purchase journey, conversion

✔ A solid SEO foundation to be visible from launch

✔ A simple back-office to manage content and products independently

✔ Full ownership of your site: no blocking subscriptions

What sets me apart

— 4 years in major Parisian agencies

— A clear and structured offer, without project drift

— Fast delivery, not a project that drags on

— A controlled price, announced upfront

— A business-oriented approach, not just aesthetic

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Les Mamours
Custom WordPress Site — Restaurant Les Mamours (Sables-d'Olonne)
May 2026 - May 2026
Complete creation of a restaurant website + event catering service: 6 pages (Home, Our Concept, Menu, Catering Event, Privatization, Contact) with a strong artistic direction (custom illustrations, warm palette, display typography), entirely editable by the client without touching the code.

What I delivered

Custom WordPress Theme: ACF Flexible Content block architecture (hero, intro, formulas, testimonials, marquee, 2-column menu, contact form, map+info…), 100% reusable and pixel-perfect to Figma.
Menu Page Redesigned: 2-column panels (hot/alcoholic drinks), nested sub-cards (Lattés under Hot Drinks), multi-size prices (25CL/50CL, Draft/Bottled), filtering tabs ('All dishes' by default), scrolling banner.
Premium responsive desktop / tablet / mobile.
Styled CF7 Forms (Contact, Privatization, Catering Event), all mandatory, integrated into an orange card + brown panel matching the mockup.
SEO:
Rank Math metadata optimized for CTR + local SEO (Les Sables-d'Olonne) on all 6 pages.
Premium Back-office: custom dashboard (full-width welcome widget, quick access to pages/media/CF7/SEO), login + admin footer branding, cleanup of unnecessary widgets.
Clean & maintainable code
ACF Pro WordPress SEO WordPress Site Creation Website Creation and Redesign
Kalamar / Canop Jeu / Oze Joaillerie / Biche Oh Ma Biche
E-commerce Site Creation
RETAIL (SMALL BUSINESS)
January 2026 - May 2026 (4 months)
Bordeaux, France
Design and development of custom e-commerce stores for four brands with distinct universes:

— Kalamar: screen-printed clothing boutique made in Brittany
— Canop Jeu: board game e-store (including the Tock game)
— Oze Joaillerie: jewelry e-commerce
— Biche Oh Ma Biche: concept store in Sables-d'Olonne

For each project, I handled the entire chain, from strategic thinking to going live:
— UX/UI Design: Figma mockups validated beforehand, designed to showcase products and streamline the purchasing process.
— WordPress / WooCommerce Development: product catalog, optimized product pages, checkout funnel, secure payment, and inventory management.
— Conversion Logic: page architecture, content hierarchy, and calls to action designed to turn visitors into customers.
— SEO Foundation: technical structure and optimized content for Google visibility from launch.
— Client Autonomy: simplified back-office allowing each brand to manage products and content without technical dependence.

Each store was custom-designed to reflect the brand's identity while serving a clear objective: to sell.
Traffic Acquisition E-commerce Store E-commerce Site Creation E-commerce SEO
Voyages Interieurs
WordPress Showcase Site Design for a Travel Agency
ARTS AND CRAFTS
January 2026 - January 2026
Paris, France
Design and creation of a WordPress showcase site for a travel agency, with a clear objective: improve Google visibility and generate qualified quote requests.

1. Design Phase (UX / Mockup)
Analysis of the agency's needs and positioning (offers, destinations, target audience)
Definition of the sitemap and key pages (home, destinations, offers, contact)
Creation of mockups on Figma, with particular attention to user experience and conversion (CTAs, customer journey, readability)

2. WordPress Development
Integration of the site on WordPress with a custom theme
Implementation of modular blocks (ACF) to allow autonomous content management
Responsive development (mobile, tablet, desktop)
Performance optimization (loading time, images, structure)

3. SEO Optimization
Structuring of pages for natural referencing (Hn tags, internal linking, content)
Meta tag optimization (title, description)
Implementation of best technical practices (speed, accessibility, indexing)
Work on strategic pages related to destinations and key queries

4. Go-Live and Support
Production deployment (hosting, domain name)
Configuration of tracking tools (Google Analytics, Search Console)
Quick client training for site management

Result:
A professional, fast, and SEO-optimized site, enabling the travel agency to gain visibility and convert its visitors into prospects.
WordPress Site Creation Landing Page Creation ACF Pro