Freelancer profile translated to English.

Description

Versatile e-commerce professional, focused on DTC growth and customer experience (CX) optimization. I combine strategic vision with operational execution across the entire customer journey, from website and content launch to post-purchase follow-up.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Fedor Clothing
Founder & E-commerce Manager (Entrepreneurial Project)
RETAIL (SMALL BUSINESS)
January 2020 - May 2024 (4 years and 4 months)
Lima, Peru
DTC site creation/management: catalog, product pages, content, UX/CX optimization (conversion, reassurance).
Multilingual SEO: keywords, on-page, content, Semrush monitoring → +35% organic traffic.
Operations & growth: orders, logistics, returns, customer service, automations/light CRM, performance monitoring (Meta Ads, GA, A/B tests).
Modu3D
E-commerce & Web Project Manager
E-COMMERCE
February 2025 - Today (1 year and 4 months)
Paris, France
Scoping: requirements gathering (founders/stakeholders), functional specifications, MVP prioritization.
Design: journeys (landing → configurator → request/quote), Figma mockups, back-office/admin (catalog, options, content, pricing, workflows).
Delivery: front/back-end dev coordination, roadmap & ticket tracking (Notion/Redmine), QA/UAT, launch and iterations.
Sodezign
E-Commerce Manager
E-COMMERCE
July 2012 - February 2018 (5 years and 7 months)
Paris, France
E-commerce Ops: catalog, logistics, inventory, internal coordination, process reliability.
Site optimization: partial redesign of product pages + UX improvements (conversion, satisfaction).
Customer support: handling requests, problem-solving, maintaining service quality.
E-commerce Magento2 E-commerce SEO

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Bachelor's Degree
ETS Business School
2010
Li c ence (Bachelor)
Master's Degree
ISC Business School
2010
Master

Félix Boutet

E-commerce & Web Project Manager

About Félix

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