Felix Berger

I am a freelance growth marketer, self-employed, recently under the name Growzer. I offer short or long missions, varied or not. I have learned to define, with my clients, their needs for growth in order to avoid vain actions. I have the chance to work with companies from all backgrounds, which allows me to be stimulated on a daily basis.

My first business creation, Polypus, was my entry into the world of entrepreneurship.

I learned to do everything myself there: website creation, customer acquisition, social media management, prospecting, positioning, sales, loyalty...

This adventure allowed me to lay the groundwork in digital marketing and to deeply understand the challenges of a business owner.

It was while managing Polypus that I developed my sensitivity for growth hacking: test, iterate, analyze, repeat. Today, I use this approach to serve other companies, with a posture of advisor and executor.

I supported Lootrium in its early growth phases, with in-depth work on:

- Defining the acquisition strategy.

- Numerous A/B tests to validate the right messages, the right channels, and the best way to promote the product.

- Setting up cold emailing & LinkedIn campaigns to generate MQLs for phone contact.

- Strategic consulting, with a clear framework to ensure the continuity of the approach after the mission.

Objective: lay solid foundations for acquisition and communication.

Result: a startup ready to activate its market with tested tools and methods.