Felipe Andres Ruales

At Synformulas, I worked as Senior Manager Graphic Design, taking comprehensive responsibility for the implementation, quality assurance, and further development of graphic and production-technical aspects. My area of responsibility included both print and online media, as well as packaging materials and package inserts throughout the entire product lifecycle.

I was responsible for the setup, design, and maintenance of packaging materials, the creation and editing of print and online collaterals, and the execution of print approvals. Furthermore, I worked closely with product management, procurement, e-commerce, quality assurance, and regulatory affairs, efficiently integrating graphic requirements into existing processes.

Another focus was on optimizing graphic and production processes, introducing and applying suitable tools, and ensuring consistent quality standards. Additionally, I implemented product photography, image editing, and 3D renderings for the online shop, thus contributing to a consistent brand presence.

• Participation in the development of design concepts and corporate designs

• Graphic design and new development of basic graphic layouts

• Logo, signet, and icon development as well as digitization/vectorization of existing templates

• Media design Print & Digital: New and static typesetting of all kinds of print and digital media, such as brochures, catalogs, folders, flyers, mailings, advertisements, displays, posters, emotional graphics, online banners

• Final artwork, print data preparation, and media-optimized adjustments

• Image editing/retouching as well as creation of complex image collages and illustrations

• Media organization and data management and archiving

• Project management, media ordering, collaboration with suppliers, e.g., printing companies

• CMS-based content management with Joomla and Wordpress as well as simpler programming

• Participation in photo shoots and product photography

• Video editing, composition, and editing of animations/films

- Video editing with Premiere Pro

- Photography with Photoshop

- Video production

- Sound engineering

- Web design