Freelancer profile translated to English.

Description

I help you make your campaigns more efficient and get more out of your marketing budget.

No more unqualified leads, high click costs without relevant inquiries, and campaigns that generate reach but don't contribute to sales goals.

I've been working in digital marketing for over nine years and have managed several million euros in advertising budget across Google, LinkedIn, Meta, TikTok, and YouTube. I know how to use budget efficiently and where it's wasted without sufficient impact.

I develop and manage holistic paid media setups for B2B products and services on Google Ads, LinkedIn Ads, and Meta Ads, from consulting to operational implementation.

If you want to rebuild your B2B lead generation, improve campaigns, or bring senior expertise to your team: I analyze where potential is being lost and support the implementation hands-on.

I have worked on projects for Evonik Industries, Deutsche Leasing, LG Electronics, ecovium, GROHE, FUJIFILM instax, Miles & More, Mainova, and Xella, among others.

Typical projects:

• B2B lead generation and performance marketing via Google Ads, LinkedIn Ads, and Meta Ads

• Campaign, funnel, and channel strategies

• Audits and optimization of existing campaigns and accounts

• Target group analyses and recommendations for ads and landing pages

• Media planning, budget allocation, and KPI definition

• Performance analyses and reports with clear action recommendations that you can use immediately

Feel free to write to me, and we can discuss your project!

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Remote only

Primarily works remotely

Felicitas Mechler - Digital Marketing & Consulting
Performance Marketing & Lead Gen Expert
DIGITAL AND IT
July 2023 - Today (3 years and 1 month)
Consulting on holistic digital marketing strategies with a focus on performance marketing and B2B lead generation for industry and SMEs. Planning, managing, and analyzing multichannel campaigns to increase conversions and leads. Support in using AI tools for process optimization, campaign management, and content production.
B2B Lead Generation Performance Marketing Conversion Optimization digital-marketing B2B Marketing
Hersteller Spezialchemie
LinkedIn Strategist B2B Lead Gen
CHEMICAL
January 2025 - July 2026 (1 year and 6 months)
Analysis and strategic development of the LinkedIn activities of an international specialty chemicals group in the Health Care sector. Based on defined communication and marketing goals, a strategy paper was created as a basis for operational implementation and ongoing management of campaigns and always-on measures – from reach and engagement to lead generation and lead qualification. Including continuous optimization, analysis, and reporting.
LinkedIn Marketing LinkedIn Ads B2B Marketing Lead generation Reporting
Kamerahersteller FMCG
Campaign Strategist & Manager FMCG
September 2025 - December 2025 (3 months)
Strategic and operational management of the central national annual campaign for a lifestyle and consumer electronics brand. The collaboration included support with campaign strategy and measure planning, the implementation and ongoing management of paid social and Google Ads activities, as well as continuous monitoring and optimization. Finally, the campaign results were evaluated and relevant learnings were derived for future measures.
Google Ads Paid Ads Conversion Optimization Paid Social Online Marketing Strategy