Freelancer profile translated to English.

Description

I help sales, marketing, and finance teams structure their performance management to make faster, more reliable decisions.

In many companies, data exists but remains difficult to leverage: inconsistent KPIs, cumbersome reporting, lack of alignment between teams. The result: analyses that are rarely used and decisions made too late.

I step in to clarify these issues and implement simple, actionable performance management tailored to your business challenges.

Specifically, I can assist you with:

•KPI Audit and Redesign

Analysis of your existing indicators, identification of inconsistencies, and recommendations for more relevant management.

•Reporting Structuring

Implementation of scorecards, tracking models (Excel or BI), and simplification of reporting to make it truly useful for teams.

•Performance Analysis

Ad hoc analyses (sales, margin, marketing, budget) with clear reporting and directly actionable recommendations.

My goal: to help you transform your data into a concrete decision-making tool.

Experience in performance management in demanding environments (FMCG, marketing, finance), with strong exposure to growth, profitability, and team alignment challenges.

Open to one-off missions (audit, structuring) as well as longer-term engagements.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 30km)

Unilever
Business Analyst Manager
June 2021 - December 2025 (4 years and 6 months)
Management of commercial and marketing performance through key KPI analysis and strategic reporting
Responsible for the monthly 360° scorecard (P&L, margin, OPEX, forecast vs. budget) distributed to the GM and Management Committee, analysis of deviations vs. forecast, identification of financial drivers, and corrective recommendations
Harmonization of KPIs to ensure a consistent and consolidated view of performance
Redesign of a strategic customer performance KPI (manual recalculation, methodological validation, cross-functional alignment), which helped challenge the profitability assessment of key accounts
Development of a sell-in/sell-out management tool integrating Finance and distributor panel data, enabling the identification of structural performance gaps and guiding commercial and budgetary decisions
Management of data governance and sales and customer data analysis tools (Power BI, Advanced Excel), coordination with service providers, training of 300 users
Roll-out of Power BI to 150 users (sales, marketing, and finance teams)
Optimization of category/retailer mix through identification of growth opportunities (3 Business Units, cross-categories)
Unilever
Promotional Business Analyst
February 2020 - June 2021 (1 year and 4 months)
Implementation and automation of reporting for tracking promotional activity by category and retailer
Transformation of insights from promotional data analysis into business levers through the development of the Promotional Sales Policy
ROI, incremental margin, incremental volume, and cannibalization analysis to guide investment decisions
Identification of potential incremental profit through the reallocation of investments from dilutive promotions to profitable ones, for the Sales and Finance departments
Veepee
Business Analyst
E-COMMERCE
July 2018 - February 2020 (1 year and 7 months)
Business partner role for business departments: Identification of business opportunities, formulation and presentation of strategic recommendations
Monitoring and consolidation of performance KPIs for the Executive Committee at the European level
Consolidation and processing of multi-platform data