Freelancer profile translated to English.
Back to original languageAbout Fedra
👋 Welcome to my profile!
With over 15 years of experience in digital marketing and omnichannel strategy, I have supported companies of all sectors in their digital transformation. From creating and managing performance marketing departments (SEO, SEA, affiliate, analytics) to founding my own startup in personal data monetization, I bring comprehensive expertise and a tailor-made approach.
What I can offer you:
Digital Audit & Strategy: Define a clear roadmap aligned with your objectives.
Performance Marketing: Optimization of SEA, SEO, affiliate, and retargeting campaigns.
Analysis and Tracking: Implementation of dashboards, KPI analysis, and actionable recommendations.
Training and Coaching: Personalized workshops to strengthen your internal teams.
Why work with me?
✅ Results and ROI-oriented approach
✅ Pedagogy and long-term support
✅ Ability to combine global strategy and operational excellence
Note: I have particularly in-depth experience with VSEs and SMEs, especially in the food industry. Being a chef myself, I am very familiar with the communication challenges of restaurateurs, caterers, and other hoteliers.
🎯 Sought-after missions: Digital strategy consulting, marketing campaign optimization, digital project management, digital transformation support.
If you want to discuss your project, I am available. See you soon! 😊
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Sup de pubLecturerSeptember 2023 - Today (2 years and 9 months)Paris, FranceGuest lecturer and coach during operational consulting missions. I cover the following topics: Performance marketing, performance measurement, digital strategy, artificial intelligence, tracking and analytics, emailing and affiliate marketing, e-commerce
- IIM - Institut de l'internet et du multimédiaLecturerDecember 2022 - Today (3 years and 6 months)Guest lecturer and coach during operational consulting missions. I cover the following topics: Performance marketing, performance measurement, digital strategy, artificial intelligence, tracking and analytics, emailing and affiliate marketing, e-commerce
- AbacaneFounder and Chief Executive OfficerNovember 2020 - Today (5 years and 7 months)Nanterre, FranceFounder of the first French company aiming to redistribute the value of personal data to internet users. A social and societal impact company supported and funded by BPI
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Education
- Associate Degree in Digital MediaESSEC Business School2016Master's degree., Digital transformation
- Master of BusinessNEGOCIA - International Center for Training in Sales and Commercial Negotiation2002Master E-business