Freelancer profile translated to English.

Description

I help companies turn complex business challenges into clear, actionable, and measurable opportunities.

I am a consultant in strategy, innovation, and research, with experience supporting organizations in defining new business models, value propositions, service design, deep customer understanding, and strategic team alignment.

I work by combining qualitative research, Jobs To Be Done, market analysis, strategic design, and workshop facilitation to translate scattered information into concrete decisions.

I can help you if you need to better understand your customers, discover growth opportunities, structure a new solution, redesign an experience, validate business hypotheses, or align your team around a clear strategy.

I have worked on projects for companies and organizations in sectors such as financial services, education, retail, sustainability, corporate well-being, entrepreneurship, and new businesses.

My approach is not to deliver pretty documents that no one uses. My job is to help you think better, decide more critically, and take action on ideas.

Industry field of expertise

Languages

Spanish
Native or bilingual
German
Conversational
English
Conversational

Workplace preferences

Can work on-site

Medellín (up to 50km)

ZigZag
Co-founder and Consultant
September 2023 - Today (2 years and 9 months)
• • Co-founded and co-led the development of the ZigZag method, a proprietary framework to support organizations in solving people-centered business challenges.
• • Led commercial development and account management with clients such as Bancolombia, Protección, Comfama, Alquería | Finko, FBN Colombia, and On.Going – EAFIT, among others.
• • Executed market research using Jobs to Be Done, market sizing studies (TAM, SAM, SOM), value proposition design, and integration of results into the business.
• • Designed and facilitated innovation training programs for corporate teams, strengthening internal capabilities to face strategic challenges.
Innovation Development Commercial Management Teamwork and Collaboration Jobs to be done Business Development
Enconcreto
Consultant
October 2024 - Today (1 year and 8 months)
• • Conducted trend research, competitor, and substitute analysis to support strategic decisions for client companies.
• • Developed market sizing studies (TAM, SAM, SOM) to prioritize growth and expansion opportunities.
• • Conducted in-depth interviews with clients and internal teams to identify actionable customer insights.
• • Co-facilitated strategy sessions for Alico, United Nations (UNDP), Terrazos, Medellín Metro, Colegio Alemán Medellín, and SuperGiros.
Qualitative Research Quantitative Research Business Strategy Team Alignment Team Facilitation
True Stay (Emprendimiento)
Founder
April 2023 - June 2024 (1 year and 2 months)
• • Strategically managed a portfolio of 7 tourist properties in Colombia, achieving COP 203 million in revenue for owners during the year of operation.
• • Obtained recognition from Booking.com as the best property with a rating of 9.8/10 for two consecutive years, a result of an experience and positioning strategy.
Commercial Management Operations Management Customer Service Business Development Leadership