About Federico
"Creative, flexible, and above all resourceful" - That's how my fellow collegues would describe me. They know I can be both analytical and creative!
As a trilingual graduate of ESCP, enthusiast of marketing and strategy, I thrill to contribute in projects where I can have an impact, see the results of my work, and express both my analytical and creative skills.
After some experiences in marketing, strategy and business development, I chose to test myself in the domain of Growth Hacking. At HelloFresh, I learnt how a company can grow using many different aquisition channels : SEA, Influence Marketing, Referrals, Affiliates, Display, Native, Paid Social, and the like. And I learnt how each channel has its own levers and mechanics for growth. Now, I wish to express my competitive, creative, analytical and entrepreneurial spirit even further, and help you to build the next big thing.
French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- HelloFreshGrowth MarketingE-COMMERCEAugust 2021 - January 2023 (1 year and 5 months)Paris, France• Crafted the content strategy for the Paid Social ads channel, resulting in-35% CAC and +50% CTR• Reduced CAC by 40% YoY in the online Daily Deals channel (redirection and couponing campaigns)• Created a new discount mechanism for couponing campaigns resulting in +25% lifetime customer value• Tracked and reported performance (conversions, CAC, retention, lifetime customer value, CTR, CPM) of acquisition channels (SEA, SEO, Paid Social, Display, Daily Deals, Influence Marketing, Native)• Briefed designers and copywriters for the creation of effective, impactful and attractive visuals as well as copies for the Paid Social, Display, Affiliates, Daily Deals channels• Casted, booked and managed hundreds of Influencers and tens of talent agencies
- Amane AdvisorsStrategy ConsultantCONSULTING AND AUDITSSeptember 2020 - July 2021 (10 months)Paris, France• Advised strategically an international investment fund on a market entry in the Italian water sector• Scanned potential acquisitions in the European residential & commercial market of water filters• Performed a due diligence in a team of 12 for an investment fund on the potential acquisition of a global water & waste leader
- Sanpellegrino - Nestlé WatersNational Account Manager AssistantAGRICULTUREAugust 2019 - March 2020 (7 months)Milan, Metropolitan City of Milan, Italy• Forecasted and analysed sales (by using SAS or retailers' databases of sell out volumes)• Monitored and planned retailers' promotions (frequency, periods and volumes)• Reduced 90% of problems of EAN product transcoding on key clients (e.g. Amazon)• Solved logistics and orders issues. Increased on time delivery of 15% on a key client.
Recommendations
Be the first to recommend Federico
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master of ManagementESCP EUROPE2019Master In Management, Programme Grande École
- Economics & Management, Economia aziendale/managerialeUniversità Ca' Foscari Venezia2015Economics & Management, Economia aziendale/manageriale