Federico Baguear

o CRM Business Consulting & Analysis o Propose best practices to implement the desired business needs, considering Medical strategy and local regulatory aspects o Partner with colleagues to channel their questions and to support upskilling of colleagues in areas that require to be the contact point between Veeva and project team o Review with IT and Veeva implementation, dependencies and release of the required changes o Support coordinating the testing of the changes in Veeva CRM during implementation phase o Support change management

In charge of the Marketing Department within the latin american distribution business unit. Total company annual revenues exceed u$d 100 M. Working on strategic pillars: *) Healthcare Professional, Healthcare Provider and Payer Value Proposition *) Business Intelligence: executive reporting & analytic service focused on providing business insights to top executives. Evaluation, solution architect and implementation of PowerBI. *) Digital Transformation: sales and marketing process mining for commercial excellence using Microsoft Dynamics CRM.

In charge of the Commercial Department within healthcare services offered by Grupo Rio Varadero. Business Units include: Colonia Suiza Salud, Resonancia and Centro Médico Nogoya. Total company annual revenues exceed u$d 60 M. Responsabilities: *) Develop and implement commercial strategies according to 3 business units goals and objectives aiming to increase sales and profits. *) Perform and keep tracking of KPIs to create and update detailed business plans on commercial excecution *) Act to acquire new customers and manage client relationships. Build and maintain profitable partnerships with key stakeholders *) Coordinate teams inside the department: Sales, Marketing & Communications and Business Intelligence