Freelancer profile translated to English.
Back to original languageAbout Federica
đź‘‹ Welcome to my Malt profile, I'm Federica, a Traffic Manager specializing in Acquisition.
As a web marketing specialist, I support professionals in developing their digital communication strategy by following these key steps:
Audit: I analyze the actions already implemented and evaluate their results.
Data Analysis: I implement analysis tools to understand user behavior and identify potential conversion blockers.
Conversion Optimization: I make improvements to the website based on the collected data.
Acquisition: I deploy tailor-made acquisition levers to attract qualified traffic.
Loyalty: I encourage website visitors to convert by implementing retargeting actions through various levers.
Coaching for 6 years as part of the "Google Digital Workshops" program, I give conferences on web marketing and train professionals throughout France.
Details of my services ✍️
GOOGLE ADS
- Account Audit
- Media Buying: Campaign Management and Optimization
- Google Ads: SEARCH (text ads, keywords, ...)
- Google PerfMax
- Performance Tracking
SOCIAL ADS
- Social Media Audit
- Campaign Management (Meta, TikTok Ads, Snapchat Ads, ...)
SEO
- Semantic Audit, Technical Audit
- Data Analysis (GA4)
- Keyword Research for Traffic Generation
- Optimization of your pages (meta/Hn tags, internal linking)
Bonus: I work in French, English, and Italian 🙂
Looking forward to discussing your project with you đź‘‹
French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Remote only
Primarily works remotely
Experience
- FreelanceTraffic Manager | Web Marketing Consultant | Digital Marketing TrainerTECHAugust 2021 - Today (4 years and 10 months)Paris, France- Digital project management- SEA acquisition strategy (Google Ads)- SEO referencing strategy- Social Ads: Facebook, Instagram, Linkedin & Pinterest Ads- Google Analytics UA and GA4 courses- Digital Marketing Courses
- Google Ateliers NumériquesRegional Training ManagerNovember 2019 - August 2021 (1 year and 9 months)Paris, France- Deploying trainings around France in collaboration with our partners (Chambers of commerce, Associations..)- Delivering digital trainings for Google Ateliers Numériques- Participated to the organization of Google Safety Tour (sept - nov 2019)
- Google Ateliers NumériquesEvent & Communication Coordinator Google Digital WorkshopsNovember 2018 - November 2019 (1 year)Paris, France- Participate to the organization of events jointly with the dedicated agency and Google. ( Launch of Montpellier's, Nancy's and Saint-Etienne's Ateliers, VivaTech 2019)- Update, optimize and animate the sites of the programs dedicated to the promotion, development and implementation of registration and CRM follow-up of regional training courses.- Develop communication kits for local partners (CCI, Universities, incubators...), coordinate and monitor with them the communication actions set up to support the programmes.- Propose media supports for field teams such as POS elements, goodies, catalogues and printed materials. (Content creation via Adobe Photoshop and Illustrator)- Organize the deployment of coaches and the logistics inherent to their travel and participation (planning, presentations...).- Assist the field teams to ensure the smooth running of the event.- Community management for the program's social media (Facebook and Google My Business)
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Education
- Master of ScienceSKEMA BUSINESS SCHOOL2018Master of Science - MSc , International Marketing & Business Development
- Master's degree in Economics, MarketingLuiss Guido Carli University2016Master's degree in Economics, Marketing