About Florent
- Design & deployment of custom and fully automated CRM, integrated with your tools
- Complex process automation
- Team training on tools and processes - Trainer at Datagma "Creating AI agents with Dust + Make)
- B2B 3.0 multichannel prospecting
- A robust, scalable CRM perfectly aligned with your processes
- Integrated, enriched, scored, and automatically assigned leads to the right sales reps
- Automated workflows and key integrations
- Clear training and documentation (playbook of your processes) to maximize team adoption from onboarding
- Recommendations and implementation of high-impact Sales & Marketing solutions to activate new lead generation levers.
- 7 years of experience (3 years in a startup Sales Ops / SDR & BDR Team Manager + 4 years as a freelancer)
- Around twenty projects completed in B2B & B2C for companies from 3 to 100+ employees
- Founder of a CRM & Automation agency and an AI Agents & Automations marketplace dedicated to sales and marketing
English
Fluent
French
Native or bilingual
Spanish
Conversational
Experience
- TessanHubspot Optimization and Process AutomationMEDICALOctober 2025 - November 2025 (1 month)Paris, FranceFor Tessan, a HealthTech startup offering augmented teleconsultation solutions via connected medical booths and cabins.Sales/Marketing Ops:
- Automation of tasks and processes via Hubspot or Make
- Deployment of Dust and Hubspot agents to automatically update Hubspot company and contact databases. +3 hours per week.
CSM Ops:- Automation of the client Onboarding process via Hubspot or Make
- Deployment of agents to automate client ticket management and facilitate the work of CSMs.
Response time divided by 3 (from one day to a few hours) and time spent managing client tickets divided by 2. - Alegria Academy | alegria.groupPipedrive Optimization - Contact Segmentation and EnrichmentCONSULTING AND AUDITSJune 2025 - September 2025 (3 months)Paris, FranceFor Alegria Academy (alegria.group), a school of digital and innovation training in Low Code, No Code, and AI tools:
- CRM Audit: properties, data completion rates, and automations
- Identification and correction of automations causing errors
- Deduplication of contacts and organizations
- Segmentation and enrichment of contacts and companies before re-targeting marketing campaigns
- Creation of automated workflows for tracking job and company changes on LinkedIn
- Implementation of real-time contact enrichment and update solutions.
- Creation of a simple fit lead scoring and definition of automated follow-up activities to improve the follow-up of important leads.
- Implementation of Plezi and integration of engagement lead scoring into Pipedrive
- WeAreBold (1er Cabinet d'avocat en M&A)
On Malt
Pipedrive Optimization - Contact Segmentation and EnrichmentCONSULTING AND AUDITSFebruary 2025 - October 2025 (8 months)Paris, FranceFor BOLD (wearebold.co), a law firm specializing in mergers and acquisitions.Mission carried out via Hendi.io (email marketing agency).- CRM Audit: marketing segmentation properties, data, automations
- Definition of automated workflows to keep the contact database of companies updated according to their real/current lifecycle phase.
- Retroactive requalification of contacts and companies and segmentation of contacts before launching marketing campaigns.
- Implementation of contact and company tracking tools and workflows
- Definition of new Inbound-led and pure Outbound prospecting strategies.
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Education
- Master 2 - Digital Strategy and InnovationEcole de Management de Normandie - Paris2018
- Master 1 - Digital ManagementEcole de Management de Normandie - Oxford2017
Certifications
- Automation to AI Agentshttps://academy.make.com/2025
- Basics to Advanced courseshttps://academy.make.com/2024