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Florence ClementFC

Florence Clement

Graphic Designer / Art Director ✸ Visual Identity ✸ Communication

€350/day
Bordeaux, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Florence

👋 Hello,

I started my career as a graphic designer nearly twenty years ago. Qualified in Design (Logo, Print Graphics, Web Design, Digital Communication…) as well as Project Management.
My passion: translating a brand's components into the simplest and most impactful logotype possible.

I create tailor-made strategies to enhance your brand and make a lasting impression. Communication, digital, events: three areas of expertise at your service for your development.

With a Master's degree in Marketing and Communication from Coventry (UK), my academic background has allowed me to bring discipline and perfectionism to the creative side that I have always loved to develop.

As a trainer for the Adobe suite (Illustrator, Photoshop, InDesign), I deliver Graphic Design training to all types of profiles: from students to senior executives.

I am responsive and remain attentive to my clients and their needs in terms of deadlines and budget.

Your story, we will write it together!🚀💥

__

My main skills:

🖼️ BRANDING:
- Expert in visual identity variations
- Creation and design of graphic guidelines
- Creation and design of logos
- Creation and design of icons

🎨 ART DIRECTION

• PACKAGING DESIGN

🖨️ PUBLISHING & PRINT:
- Flyer
- Brochure
- Catalog
- Book layout
- Press kit & press release
- Activity report
- Business card
- Poster
- Banner

📱 DIGITAL:
- Product shot photo production
- Social media digital creation (Instagram / Facebook / Twitter / TikTok)
- Linkedin posts (standard and carousel)
- Community Management

👩‍💻 WEBDESIGN:
- UI Design
- Showcase website

🎉 EVENTS:
- A successful event creates connection and strengthens your image.
- From conception to on-site management, I orchestrate your professional events to make a lasting impression and engage your audience.

🔧 SOFTWARE & TOOLS:
- Photoshop
- Illustrator
- InDesign
- Premiere Pro
- Canva
- WordPress
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Bernard Magrez
    Marketing and Communication Manager
    WINE AND SPIRITS
    December 2011 - May 2015 (3 years and 5 months)
    Pessac, France
    - Management of the Marketing, Development, and Digital Communication Department for Bernard Magrez Grands Vignobles.
    - Responsible for the product portfolio and innovations of the Classified Great Growth and estate wines activities. In charge of the strategic planning, PR activities, Media plans.
    - Development and management of the overall marketing budget.
    - Market research and analysis.
    - Creation of advertising and promotional campaigns for broadcast in print and web media.
    - Creation and publication of digital content (Website and social networks).
    - Graphic creation of wine labels for all ranges, sales brochures, and sales support tools.
    - Close collaboration with the sales force for product promotion.
    - Implementation of the marketing and communication policy in direct relation with the CEO.
    - Organization of trade shows and events: Vinexpo, Vinisud, Prowein, en primeur releases, product launches.
    Adobe Creative Suite Microsoft Office Social Networks Google AdWords Video Editing
  • edenauto
    Marketing and Communication Manager
    AUTOMOBILE
    June 2015 - Today (11 years)
    Bruges, France
    - Development and implementation of communication plans by brand and by project.
    - Setup and monitoring of action plans.
    - CRM management and optimization.
    - Creation and management of internal and external events: Product launches, private sales, inaugurations, drive-to-store campaigns, exhibitions, trade shows.
    - Development and management of marketing and communication budgets.
    - Creation of advertisements for broadcast in the media.
    - Management and monitoring of institutional and private partnerships.
    - Creation of sales support tools.
    - Management and updating of websites and social networks.
    - Content creation
    - Competitive intelligence.
    - Customer journey optimization.
    - Development of direct marketing campaigns.
    Microsoft Office Adobe Creative Suite Meta Ads Social Networks Wordpress

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Education

  • Master
    Coventry University
    2005
    MA Marketing

Skill set

Categories