Freelancer profile translated to English.
Back to original languageAbout Fazna
Content & Social Media Manager, I help brands create meaningful content, engage their communities, and develop their visibility.
With 7 years of experience, I have worked on various projects in the HR, education, beauty, and tech sectors, with a particular fondness for mission-driven companies and impact projects.
💡 My role: define a clear strategy, create engaging content, and analyze performance to generate concrete results.
Key Skills:
- Content & Social Media Strategy
- Engaging Content Creation (posts, videos, newsletters, podcasts)
- Meta Ads & Influencer Marketing Campaigns
- Performance Management & KPI Tracking
Key Results:
- Engagement rate x3 in 6 months
- +10K followers in organic growth
- +73% of applications generated via Meta Ads
- +5M views on social networks
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ChanceContent Marketing ManagerEDUCATION AND E-LEARNINGJuly 2024 - Today (1 year and 11 months)Paris, FranceDefinition of the social media strategy and management of social networksDevelopment of partnerships (podcasts, newsletters, press...)Coordination of video and UGC content productionManagement of the influencer marketing strategy: profile identification, KPI definition, negotiation and ROI trackingCampaign performance analysisResults:
- Instagram: engagement rate multiplied by 3 and +10K followers in 6 months
- Ada Tech SchoolBrand & Marketing ManagerEDUCATION AND E-LEARNINGSeptember 2022 - Today (3 years and 9 months)Paris, France
- SEO: 22% increase in non-branded SEO traffic and 22% increase in keywords in Google's top 10 in one year
- Meta Ads: 73% increase in applications and 160% increase in qualified applications in one year
- Events: +52 events organized in 1 year and +1.5K registrations
- Social Media: +2K followers in one year on LinkedIn / +1.3K likes on TikTok
- GreenYellowMarketing and Communication OfficerENERGY AND UTILITIESSeptember 2018 - February 2021 (2 years and 5 months)Paris, FranceImplementation and deployment of the Social Media strategyCoordination with international Communication teams (Brazil, Colombia, Thailand, South Africa)Deployment of the internal communication planCreation of editorial content and communication materials (brochures, banners...)Organization of physical and digital events (seminars, webinars, ...)Budget management and monitoring
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Education
- LICENSE IN INFORMATION AND COMMUNICATIONUNIVERSITE PARIS III SORBONNE NOUVELLE2016
- MASTER 1 IN INFORMATION AND COMMUNICATIONUNIVERSITE PARIS III SORBONNE NOUVELLE2017
Certifications
- Fundamentals of Digital MarketingGoogle Digital Workshops2021
- Define and Launch Your Content StrategyMatha.io2021