Freelancer profile translated to English.
Back to original languageAbout Fayçal
Hello, my name is Fayçal. 👋
I am currently Communication Manager at Decathlon for the employer brand.
👨💻 On a daily basis, here are my responsibilities:
• Employer Brand Strategy(strategic and operational marketing, marketing funnel)
• Team Management(3 teammates)
• Communication Campaigns(freelancers and agencies)
• Social Media(LinkedIn @DecathlonFrance, Facebook/Instagram/X @DecathlonTalent,
Tik Tok via the @Decathlon account)
• Content(photos; videos; articles | inspirational; informative; entertainment)
• Influence & Partnerships(Brut / 6.2M followers; Career Kueen / 906k followers)
• Website & Career Pages(recrutement.decathlon.fr; LinkedIn; Indeed; Glassdoor; WTTJ)
• Acquisition(media budget: social media ads, job platforms)
• Analytics
➡️ Specifically, since I took on the role, here are my results:
• 211M impressions(average annual growth rate = +70%)
• 2,355 social media posts| +529,656 new followers
• 15.3M engagements(average annual growth rate = +109%)
• 7.7M visitsto the DECATHLON recruitment website
👨🏫 Here is what I can offer you:
Consulting:
- Marketing (brand image, storytelling, advertising)
- Employer branding
LinkedIn:
- Ghostwriting
- Training
See you soon 🙋♂️
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Decathlon France SAS - com FranceCommunication ManagerSPORTSMay 2022 - Today (4 years and 1 month)Lille, FranceCommunication and employer brand.Candidate journey (marketing, digital, social media, content).• Employer brand strategy, Digital and social media journey• Team management (3 employees)• Employer brand communication campaigns• Social media and content (LinkedIn @DecathlonFrance, Facebook/Instagram/Twitter @DecathlonTalent)• Career websites• Job offers• Acquisition (media budget: aggregators, job boards, ads)• Analytics
- Decathlon France SAS - com FranceDigital & Social Media ManagerSPORTSMay 2018 - April 2022 (4 years)Région de Lille, France
- DecathlonMarketing Communication ManagerSPORTSJanuary 2017 - May 2018 (1 year and 4 months)Région de Lille, FranceDecathlives - Decathlon intrapreneurship.- Social media- Digital marketing- Communication- Content (video - photo)- Management- Strategy
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Education
- Specialized Master in Direct Marketing and E-commerce (Master's Degree)SKEMA Business School2016Le MS MDCE prépare de futurs responsable marketing à concevoir, mettre en place et animer les programmes d'acquisition et de fidélisation des entreprises du commerce connecté. Responsables de la mise en œuvre opérationnelle la vision stratégique marketing de l'entreprise ils pilotent la mise en place des ressources internes et externes nécessaires dans un environnement concurrentiel piloté par la donnée. Ils maîtrisent les compétences suivantes : - Marketing relationnel - Marketing de base de données - Business intelligence (data visualisation et modèle prédictifs) - Technologies du commerce connecté - Outils du marketing digital / direct - Analyse financière de la performance - Architecture technologique des système d'information relationnel connecté - Evolution de l'écosystème - Internet (mobilité, applications, sites web responsive, social...)
Certifications
- Google AnalyticsGoogle2020