Freelancer profile translated to English.

Description

Hello, I'm Laurie.

I help beauty and health brands shape their strategy with clear, coherent, and differentiating visuals that tell a vision, not just something pretty.

Expected results:

🎯 Clear, coherent, and differentiating branding

✨ A brand universe that conveys your values and inspires confidence

📈 A product launch that attracts, engages, and converts

🌱 A brand ready for long-term growth

What I offer:

✔️ Branding and packaging

• visual direction moodboards

• logo and graphic charter

• associated graphic universe

• typography, color palettes

• photo art direction

• primary and secondary packaging

• illustrated boxes and limited editions

✔️ Print & digital assets

I extend brand universes across all touchpoints:

• brochures

• sales administration, dosages

• key visuals

• presentation materials (PPT, Google Slides)

• e-commerce sites (Figma)

• social media and social media campaigns

Coherent, readable, and impactful assets, serving the message.

✔️ Generative AI & content creation

I use generative AI as a creative tool to produce image and animated content:

• social media ads

• product packshots

• social media content

• key visuals

• digital campaigns.

It also allows me to create intention mock-ups before shoots, to test, project, and refine creative directions.

Tools mastered: Adobe Suite, Figma, Generative AI (Midjourney, Krea, Nano Banana, Freepik...)

My website: lauriefav.com

Have a project? Let's discuss!

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Biosalines - Ocean Beauty
Mission: Strategic Recommendation and Art Direction
FASHION AND COSMETICS
April 2025 - June 2025 (2 months)
Objective: Improve e-commerce sales

Biosalines, a brand of skincare products from the ocean and coastline of Île de Ré, wanted tostrengthen its visual identity and optimize its online customer journeyto increase sales.

Phase 1 – Audit and Recommendations
Analysis of the e-commerce site and sales funnel
Identification of areas for improvement (usability, readability, menu organization)
Recommendation of editorial content: highlighting routines, storytelling around natural ingredients

Phase 2 – Visual Repositioning and Art Direction
Definition of acreative conceptfocused on “The power of natural ingredients from the ocean”
Creation of abrand moodboardand a more modern and premiumnew art direction
**Photo art direction**: highlighting ingredients, skin, and the oceanic universe
Creation ofmock-ups (via AI)to guide the photographer and frame the shoot
Integration ofeducational infographicson the site to demonstrate product effectiveness
Design ofsocial media content(infographic and data-driven visuals) to enhance credibility and inspire confidence

Expected results: a more coherent identity, a simplified and engaging e-commerce experience, and clear highlighting of product benefits to boost conversion.
Luxury Art Direction Cosmetic Graphic Designer Cosmetic Art Direction Branding and Visual Identity Art Direction
YSL Beauty
Mission: Creation and Deployment of Digital Campaigns via Publicis Luxe
FASHION AND COSMETICS
May 2022 - August 2022 (3 months)
Objective: Develop attractive and coherent advertising visuals for digital platforms.

Campaigns:
Holidays (Christmas): banners, animated visuals, advent calendar, newsletters, and social content.
Black Opium: festive variations (responsive banners, product pages, social media adaptations).
Back To School: key visual, digital variations (banners, newsletters, social media).
Direct work with account management and project managers.

Expected result: premium and engaging digital campaigns, consistent with the brand's international image.
Luxury Art Direction Cosmetic Art Direction Web Design Luxury
Agences spécialisées Parapharmacie (confidentielles)
Mission: Creation of Marketing and Promotional Materials
December 2024 - August 2025 (8 months)
Objective: Enhance brands and laboratories at points of sale (pharmacies) and with healthcare professionals.

Actions taken:
Creation of press kits: cosmetic line launch
Design of POS displays and stands for pharmacies
Layout of brochures for pharmacists
Illustration of a mascot for a pediatric product
Creation of prevention campaigns for doctors (mailings, educational sheets, patient pads...)
Expected result: materials that are both informative and attractive, strengthening the visibility and credibility of brands with professionals and the general public.
POS Display InDesign Design Press Kit Parapharmacy Cosmetic Graphic Designer