Freelancer profile translated to English.

Description

Nice to meet you, I'm Laurie! 👋

Creative Director & Cosmetic Graphic Designer · Beauty, Skincare, Health

I help beauty and health brands create clear, consistent, and desirable visual universes that tell a real story, not just something pretty.

For over 10 years, I've been assisting ambitious brand creators, laboratories, and agencies in shaping their visual strategy.

This expertise in beauty, skincare, and parapharmacy (with brands like **L'Oréal, Nuxe, La Roche-Posay, Eucerin, YSL Beauté**) allows me to speak the same language as your teams and deliver truly ready-to-use solutions.

What I create for you:

✨Branding & Packaging

Complete visual identities, logos, graphic guidelines, brand universes, regulatory cosmetic packaging, gift sets, and limited editions

🎨Print & Digital Assets

Brochures, key visuals, e-commerce websites (Figma), social media, digital campaigns, presentation materials

🤖Generative AI & Visual Content

Social media ads, product packshots, key visuals, digital campaigns, art direction for photo shoots

Why me?

→ I understand the codes of the beauty sector AND how to stand out within it

→ I master technical constraints (regulations, e-commerce, print)

→ I deliver ready-to-use files, without unnecessary back-and-forth

Tools: Adobe Suite, Figma, Generative AI

💬 Have a project? Let's discuss!

My website: lauriefav.com

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Solen
Artistic Director
September 2025 - January 2026 (4 months)
Objective: Premium Brand Launch and Visual Identity Creation

SOLEN, a new premium cosmetic brand, wanted to build its complete visual identity and assert its high-end positioning to mark its entry into the beauty and skincare market.

Visual Identity and Graphic Guidelines Creation
Design of the official logo and its unique brand symbol
Definition of a complete visual territory (color universe, typography, iconographic principles)
Drafting of the graphic guidelines to ensure brand consistency and uniformity across all future communication materials

Art Direction, Textures, and Product Packshots (via AI)
Research and development of the visual art direction focused on the sensoriality, purity, and effectiveness of the formulas
Creation of realistic and sensorial cosmetic textures to express the creaminess and quality of the products
Generation and staging of all product packshots using artificial intelligence (AI) to replace traditional studio packshots with high-end, modern visuals perfectly integrated into the brand's universe

Social Media Adaptation and Deployment
Design of templates and content grid for social media launch
Adaptation of the art direction across digital touchpoints to capture attention from the launch and nourish the overall brand image
Cosmetic Art Direction Web Art Direction Packaging Graphic Designer Cosmetic Packaging Skincare
Marque de luxe
Artistic Director
LUXURY GOODS
July 2025 - May 2026 (10 months)
New 360° Project✨

Bringing a luxury brand's universe to life is as creative as it is strategic. Recently, I had the pleasure of acting as Artistic Director to oversee the global launch and deployment of a new Swiss house.

Starting with a logo created by an agency, I designed the brand's entire visual territory and managed its consistency across all touchpoints:

Launch Campaign:
Creation of the brand's very first campaign (concept definition, art direction of the key visual, and production of a 30-second spot), followed by cross-channel adaptation.

Digital & E-commerce:
Art direction of the e-commerce website in close collaboration with an UX Designer.

Print & Packaging:
Design of key assets (membership cards, brand presentation brochure, packaging).

Creative Management:
Supervision of a graphic designer for the production of graphic variations, ensuring strict adherence to the established art direction.

A large-scale project executed from concept to deployment. Many thanks to the teams and talents who accompanied me on this adventure!

#ArtDirection #LuxuryBrand #BrandCampaign #VisualIdentity #EcommerceDesign #CreativeManagement
Luxury Packaging Cosmetic Art Direction Luxury Art Direction Cosmetic Graphic Designer Figma Design
Biosalines - Ocean Beauty
Mission: Strategic Recommendation and Art Direction
FASHION AND COSMETICS
April 2025 - June 2025 (2 months)
Objective: Improve E-commerce Sales

Biosalines, a brand of skincare products derived from the ocean and the coast of Île de Ré, wanted tostrengthen its visual identity and optimize its online customer journeyto increase sales.

Audit and Recommendations
Analysis of the e-commerce site and sales funnel
Identification of areas for improvement (usability, readability, menu organization)
Recommendation of editorial content: highlighting routines, storytelling around natural active ingredients

Visual Repositioning and Art Direction
Definition of acreative conceptcentered on "The power of natural active ingredients from the ocean"
Creation of abrand mood boardand a more modern and premiumnew art direction
**Photo Art Direction**: highlighting ingredients, skin, and the oceanic universe
Creation ofmock-ups (via AI)to guide the photographer and frame the shoot
Integration ofeducational infographicson the site to demonstrate product effectiveness
Design ofsocial media content(infographic and data-driven visuals) to enhance credibility and inspire trust

Expected results: a more coherent identity, a simplified and engaging e-commerce experience, and clear product benefit highlighting to boost conversion.
Cosmetic Graphic Designer Cosmetic Art Direction Web Art Direction Figma Design Skincare Graphic Designer