Freelancer profile translated to English.

Description

Over 8 years of experience in building brands and communities for high-growth B2B and B2C companies. Convinced that a community-driven approach can be a powerful lever for awareness, acquisition, and retention, I now help companies build communities.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Hexa
Community Lead
DIGITAL AND IT
September 2022 - Today (3 years and 9 months)
Paris, France
Motto
Marketing Lead
TRANSPORTATION
August 2021 - September 2022 (1 year and 1 month)
Paris, France
Motto is an electric bike subscription service with concierge support.

- Definition of the offering, creation of the brand platform and visual identity
- Commercial deployment: definition of the customer journey, creation of the website and funnels, implementation of the CM Hubspot (workflows, nurturing, reporting)
- Management of the communication strategy: B2B and B2C offline and online (social media, media, events)
- Acquisition management: SEA, paid social ads, affiliation and partnerships
brand strategy Customer Relationship Management (CRM) Communication strategy PR Strategic Partnerships Brand Development Community management
Spendesk
Head of Community
DIGITAL AND IT
October 2017 - July 2021 (3 years and 10 months)
Paris, France
CFO Connect Community
- Creation of an international community of CFOs from startups and scaleups
+ 6,500 members across 20 countries
- Community animation: Slack group, events, ambassador program
- Content strategy: articles, white papers, profiles, newsletters, podcasts

Communication & Events
- Coordination of communication strategy and press relations
- Organization and participation in events and conferences (SaaStock 2018 and 2019, Web Summit 2019)
Community building Community management Communication strategy PR Event Management Content marketing