Freelancer profile translated to English.
Back to original languageAbout Faustine
Freelance consultant in editorial strategy, Brand Content, and SEO, I support brands in the design, optimization, and management of their content ecosystems.
With over 5 years of experience in demanding environments (e-commerce, retail, beauty, hospitality), I work across the entire content value chain: defining editorial strategies, SEO optimization, multi-channel content production (website, CRM, newsletters, social media, e-commerce), team and agency coordination, and performance analysis.
My expertise allows me to create content aligned with brands' visibility, awareness, engagement, and conversion goals, while ensuring editorial consistency, execution quality, and operational efficiency.
My expertise:
• Editorial strategy & content
• Brand Content & brand storytelling
• Editorial SEO & content optimization
• Multi-channel content production
• Digital project coordination
• Editorial process optimization
• Management of various service providers
• Performance analysis and optimization recommendations
I support companies looking to structure, develop, and enhance the performance of their content for sustainable growth.
French
Native or bilingual
English
Fluent
Can work on-site
Marseille (up to 50km), Paris (up to 50km)
Experience
- Aroma-ZoneBrand Content / Editorial ManagerHEALTH AND WELLNESSJune 2023 - September 2025 (2 years and 3 months)Marseille, FranceStrategy & ManagementDefinition and deployment of the editorial strategy in line with the brand's DNA and ambitionsOverseeing content production and post-production: briefs, schedules, and deliverable quality (300 monthly content pieces)Management and optimization of production budgets (FR/IT)Monitoring performance (SEO, engagement, conversion) and providing optimization recommendationsSupervision of content translation flows and their implementation in local marketsBrand & 360° ConsistencyEnsuring brand identity, storytelling, and editorial direction consistency across all platforms (website, social media, CRM, institutional content).Developing editorial guidelines and overseeing deliverable quality.Creating premium and institutional content (expert interviews, educational formats, CSR reports, brand pages).Maintaining active monitoring of digital trends, marketing innovations, and market practices to identify new opportunitiesCampaigns & Cross-functional CoordinationStrategic alignment of content with marketing and sales campaignsClose coordination with CRM, e-commerce, social media, and acquisition teams to maximize overall performance.Management & OrganizationManaging a network of writers, experts, and freelancers (processes, quality, scheduling, budget).Structuring editorial processes and optimizing production workflowsStrategic monitoring and identification of development opportunitiesManagement of Interns / Freelancers
- Accor HotelsBrand Content & SEO Project ManagerHOSPITALITYOctober 2020 - December 2022 (2 years and 2 months)Paris, FranceE-merchandising & Digital Performance
- Managing multi-brand commercial offers and digital campaigns for the All, Novotel, Mercure, and ibis brands.
- Website animation and optimization, management of commercial calendars, and coordination of key marketing periods.
- Performance analysis (traffic, conversion, engagement) and implementation of optimizations to maximize results.
Content Strategy & SEO- Definition and deployment of the Brand Content and SEO strategy for the entire brand portfolio (from ibis to Sofitel).
- Management of SEO projects to improve visibility, organic search ranking, and content quality.
- Production and coordination of content for digital campaigns (social media, display, influencer): writing briefs, production monitoring, and KPI analysis.
- Coordination of agencies (SEO, creative, media) and internal teams (CRM, social media, e-commerce) to ensure brand consistency, deliverable quality, and adherence to deadlines.
Objectives & Results- Increase qualified traffic, strengthen brand awareness, and optimize the performance of digital initiatives.
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Education
- MSc - Master 2Toulouse Business School (TBS)2020Msc - Marketing , Management et Communication
- Master 1ISCOM2018Master 1 : Communication & Stratégies des marques