Freelancer profile translated to English.
Back to original languageAbout Faustine
With over 5 years of expertise in communication, I can help you develop your visibility & notoriety through influencer marketing.
Thanks to my experiences with both the client and agency sides, I've had contact with numerous multi-sector clients: food, lifestyle, toys for various communication needs: product launch, highlighting a health product, innovation in the food sector, which I was able to support through influencer strategies. In this regard, I have a network of influencers with whom I work regularly.
Comfortable with social media, I have also supported various brands in developing their social media strategies by creating and publishing content on Facebook & Instagram. Having good writing skills, I am also available to write digital content, whether for a website or social media.
I have already supported the brand girafon bleu for 1 year in the development of its communication strategy: partnership and communication via influencers.
German
Conversational
English
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- QUITOQUECommunication ManagerRETAIL (LARGE RETAILERS)January 2022 - Today (4 years and 5 months)Paris, FranceInfluence- Development of the annual influencer strategy- Development and management of the annual middle-influencer on-going: selection of profiles and negotiation with profiles, creation and management of a specific brief for each influencer- Development and management of the micro-influencer program. Ambassador program with an affiliate mechanism and UGC content creation- Performance-based influence piloting to achieve new acquisitions- Implementation of cross-influencer operations with partner brands- Management of the budget and influencer invoicing- Competitive intelligence and market trendsPartnerships Management- Definition of the partnership strategy- Negotiation and contracting of partnerships;- Project monitoring from brief to delivery of elements;- Definition and monitoring of KPIs.Press Relations- Make Quitoque known to a media audience;- Build a network of journalists, manage the database;- Definition and monitoring of KPIs.
- Monet + associésInfluence ManagerPRESS AND MEDIAApril 2020 - Today (6 years and 2 months)Paris, France- Management of 2 people: intern & fixed-term contract- Implementation of influence strategies and adapted mechanisms- Influencer mapping and negotiation- Monitoring and operational management of campaigns- Reporting, monitoring of key KPIs- Competitive intelligence & market trendsClients: Fisher-Price, Hot-Wheels, Nestlé, Scrabble, Silverlit, ALDI, Pago, Joker, Stoeffler, New Balance,
- JinCommunication & Influence ConsultantRETAIL (SMALL BUSINESS)December 2018 - March 2020 (1 year and 3 months)Paris, France- Client relationship management and project execution- Brief taking & strategic recommendations- Social media management: Facebook, Instagram- Coordination of communication material production- Coordination and monitoring of media buying strategy- Management of offline & online influence campaignsClients: TF1, Twinings, Europcar, Coca-Cola,
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Education
- Master in Marketing and Commercial StrategyEM Normandie2017Ecole de commerce post-bac en 5 ans accessible depuis le concours SESAME. Formation généraliste sur les différents métiers du marketing, de la communication, de la finance, du domaine RH tout en ayant été sensibilisé à différents sujets comme la RSE, la géopolitique, le droit pénal. Membre du Chapitre des Écoles de Management de la Conférence des Grandes Écoles, membre des réseaux internationaux EFMD, AACSB,EMBS et EPAS Mémoire de fin d'étude : "Comment ré-enchanter la consommation des courses hippiques ?" 15/20
Certifications
- Google Digital ActiveGoogle2017