Faustine F.

Management & loyalty: In collaboration with the technical and traffic teams of our clients,

I ensure a satisfaction-oriented portfolio management, guaranteeing proactive monitoring and

personalized.

Implementation & monitoring of contracts: In coordination with the technical team, I ensure

the implementation and monitoring of contracts, for a smooth customer experience and lasting

relationships.

Performance monitoring & ROI optimizations: I supervise the performance of my clients, advise

them and propose strategic initiatives aimed at improving their return on investment,

as well as that of Kelkoo.

Definition and implementation of marketing strategies, including the planning and execution of multi-channel communication campaigns, aligned with business objectives. Competitive monitoring and benchmarking, providing insights to remain competitive in the market. Management of key partnerships, strengthening business relationships and developing new collaboration opportunities. Project management with a strong project management component: budget, deadlines and deliverables. Animation and engagement of online communities, optimizing the presence on social networks to increase the visibility and development of the brand.

Support for the launch of new products: Actively participated in the sampling strategy, and in the translation and implementation of sales support tools, both print and digital, ensuring effective coordination with internal teams and external partners.

Support for the development of tools & marketing activation: Contributed to the organization of promotional events such as trade shows and customer days, assisted in the creation and updating of trade tools such as goodies, catalogs, and POS, and provided support for referencing with distributors. Conducted regular competitive monitoring and participated in projects related to corporate social responsibility (CSR).

Internal EMEA & external communication: Managed and wrote content for the internal journal and newsletter, contributing to clear and engaging internal communication. Created digital tools to facilitate the work of sales representatives and optimize their performance.

Trade marketing for the Middle East Africa (MEA) zone: Monitored the budget and implemented a marketing activation plan in line with the commercial objectives and cultural specificities of the MEA zone.