Faustine B.

I was responsible for repositioning the brand as a perfume expert. I focused on the development

of the perfume narration within their visual communication.

- Briefing, brainstorming, research and development of new creative concepts.

- Definition of initial design directions alongside the marketing director (storytelling suggestions,

creative ideas, artistic references, etc.).

- Project monitoring (project management, human resources management, etc.).

- Production monitoring with the technical teams, including final review of file specifications prior

to release.

- Creation of sketches, 3D models and key visual concepts.

- Production of presentation documents and illustrations for the teams.

I gained valuable strengths as a Senior Designer, including the importance and application of

accuracy, fluidity, adaptability, multi-tasking, client interaction and a creative, open-minded approach

to all projects and team members.

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One of my main roles at Ecoya was to reposition the brand as a perfume expert and develop perfume narration within their visual communication (e-marketing, website, packaging, campaigns...).

- Taking briefs, brainstorming, research and development of new creative concepts.

- Definition of initial design directions alongside the marketing director, providing storytelling suggestions, creative ideas, artistic references, etc.

- Project monitoring (writing specifications, schedule management, human resources management, etc).

- Production monitoring with technical teams.

- Sketches and key visual concepts. Conducting and editing 3D models.

- Creation of presentation documents and illustrations for the teams.

I was responsible for the brand identity development from marketing strategy to art direction with

a strong focus on the user experience.

I provided a methodical and hands on approach to all projects, a meticulous eye for details.

- Collaboration with printers, developers, product managers and marketing managers to translate

campaign into high impact visual assets.

campaigns, digital advertising, desktop + mobile site assets, social assets, print ads, POP displays.

- Interpret project objectives to ensure design concepts are not only beautiful and on brand but

also meet key business objectives.

- Contribute to creative audits and weekly design workshops in order to maintain brand standards.

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I was responsible for the development of brand identity, from marketing strategy to art direction for the collections.

- Collaboration with printers, developers, product managers and marketing managers to transform a campaign into high-impact visual assets.

- Application and execution of communication plans.

- Creation of print & web communication materials ranging from billboards to web ads, including the creation of magazines, brochures, etc.

- Development of collection plans and color palettes.

- Creation of patterns for print, embroidery...

- Product development with technical teams. Throughout this experience, I provided a methodical and hands-on approach to all projects as well as meticulous attention to detail.

My role entailed working within a design team to create inspiring content that is seasonally cohesive

and flows across all graphic design materials. In an extremely faced paced environment, I have

learnt the importance of time management and sticking to a budget.

- Development of Pantone matched textile, repeat and placement print artwork, garment design

and accessory artwork.

- Design of E-marketings campaigns, editorial layouts, promotional materials, sales collaterals, etc.

- Creation, planning and realization of the Fashion Week scenography.

- Design of the Trelise Cooper website. I focused on the user experience through this aesthetic

fashion world by injecting visual components from the seasonal collection.

- Support of less experienced designers.

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My role consisted of creating inspiring content, seasonally cohesive for luxury ready-to-wear. In an extremely fast-paced environment, I learned the importance of time management and adhering to a budget.

- Creation of ready-to-wear collections: fabric selection, inspiration research, technical sketches.

- Development of color palettes, prints and placements, models and accessories.

- Participation in the preparation of fashion trade shows and international fashion shows.

- Creation, planning and execution of various Fashion Week scenographies.

- Collaboration with a web designer and design of the Trelise Cooper website by integrating visual components from the seasonal collection.

- Support and mentoring of less experienced designers.