F. Keita

Business Developer & strategic support for student journeys

At École Gustave, I held a cross-functional role combining business development, partnerships, recruitment, and strategic support for students.

I was responsible for recruiting students for training programs, analyzing their profiles, and assisting them in building their professional projects, with a particular focus on aligning skills, motivations, and concrete career opportunities in the construction sector.

In parallel, I managed the development of partnerships with companies to place students in work-study programs, as well as to build lasting collaborations aligned with both the school's educational project and the real needs of partner companies.

A significant part of my work also involved mentoring students, particularly to:

• secure professional paths

• reduce work-study dropouts

• improve retention in training

• support individuals who are sometimes distant from digital tools and professional codes.

Finally, I contributed to digitalization projects and the adaptation of educational programs, participating in the implementation of solutions aimed at making training more accessible, engaging, and better structured for vulnerable individuals or those undergoing career changes.

Structuring the sales department & positioning strategy

At French Touche Factory, I participated in the complete creation and structuring of the sales department, in a company that had none before.

My role was to lay the strategic foundations for prospecting, define the initial positioning axes, and structure a sales approach consistent with the innovative technological universe of the company, which specializes in developing holographic solutions.

We worked on:

• clarifying the offering

• the positioning narrative within the tech ecosystem

• defining outreach methods suitable for B2B and institutional stakeholders.

In this context, I also contributed to the preparation and strategy for presence at the VivaTech 2024 trade show, with the goal of making complex technology accessible and understandable, while maximizing the commercial and relational impact of the company's hologram software.

This experience allowed me to work at the intersection of sales strategy, technological innovation, and structuring a clear narrative in a highly complex environment.