About Fatma Zahra
Arabic
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Turkish
Conversational
Experience
- Havas GroupCONSULTANT/SENIOR EXPERT SEA Google AdsJuly 2022 - Today (4 years and 1 month)Increase clients' website visibility/ Attract traffic/ Generate Leads / E-commerce Sales.Increase conversion rate Project management for website and landing page creation.Implementation, management, and optimization of Google Ads campaigns (SEA)Google Analytics Management & Implementation and analysis of marketing KPIs.Creation of a dashboard on Looker StudioPreparation of annual projectionsPreparation of quarterly/semi-annual reports with recommendations and optimizations to be implemented on Google AdsContributions: Management of SEA campaigns for 4 clients and optimization of sales on Google Ads (SEA)Contributions: Management of SEA/SMA campaigns for over 25 clients Client budget: between €10K-€3M==> Clients: Transavia (Budget €3M) -KingJouet (Budget €1M)
- Performics Publicis GroupCONSULTANT/SENIOR EXPERT SEA (google ads & bing ads)January 2022 - July 2022 (6 months)Increase clients' website visibility/ Attract traffic/ Generate Leads / E-commerce Sales.Increase conversion rate Project management for website and landing page creation.Implementation, management, and optimization of Google Ads campaigns (SEA)Google Analytics Management & Implementation and analysis of marketing KPIs.Creation of a dashboard on Looker StudioPreparation of annual projectionsPreparation of quarterly/semi-annual reports with recommendations and optimizations to be implemented on Google AdsContributions: Management of SEA campaigns for 4 clients and optimization of sales on Google Ads (SEA)Client budget: between €300K-€3MClients: YSL - L'oréal - Mugler - ATC
- MediapostCONSULTANT/ SENIOR SEA SMA EXPERTSOCIAL NETWORKSOctober 2021 - July 2022 (9 months)Montrouge, FranceAudit of SEA accounts/campaigns (Google Ads, Microsoft Ads, Facebook & Instagram Ads)RecommendationsRestructuring and optimization of accountsROI/Lead Generation/Awareness Management
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Education
- MasterMediterranean School of Business2017Master en business management spécialisé en Marketing Digital
Certifications
- Google Ads CertificateGoogle2021
- Microsoft AdsMicrosoft2022