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Fatma KtariFK

Fatma Ktari

Project Manager (AMOA, CRM, Transformation)

€556/day
Paris, FR
3-7 years
CRM
Project Management
Salesforce
Dynamics 365
Agile Methodology

Average response time: 1 hour

Freelancer profile translated to English.
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About Fatma

With 7 years of experience in digital transformation and IT project management, I manage projects end-to-end, from scoping to deployment, for a variety of stakeholders: large corporations, specialized firms, and scale-ups.

Specializing in CRM (Salesforce, MS Dynamics, Airtable), I coordinate technical and business teams, manage workshops, schedules, and testing, and pay particular attention to change management to ensure real and lasting adoption.

Rigorous, solutions-oriented, and operational from day one.
Software Publishing
Consulting and Audits
Digital and IT Services

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Nice (up to 50km)

Experience

  • CloseX,
    Project Manager, Ops & Sales Enablement
    July 2025 - June 2026 (11 months)
    • Structuring the operational processes of a fast-growing closing agency: formalizing sales workflows, internal procedures, and quality standards.
    • Designing and deploying sales training: creating educational content, facilitating sessions, and upskilling teams.
    • Creating and monitoring performance tracking dashboards.
    Project Management Process Optimization Training Facilitation Closing Performance Management
  • Arsène Taxand,
    CRM Project Manager & Data Analyst
    October 2024 - April 2025 (6 months)
    Paris, France
    • MS Dynamics CRM project management: writing user stories, functional specifications, monitoring development, corrective testing & coordination for CRM ERP finance integration.
    • Building data quality monitoring dashboards & portfolio analysis in data visualization (PowerBI).
    • Data governance and quality: developing and managing the continuous improvement plan for the client database (cleaning, deduplication, mass enrichment & structuring).
    • Marketing support: building targeting via external databases, importing contacts into CRM, creating segments, and analyzing campaign performance.
    Dynamics 365 CRM Project Management Data Analysis Functional Specifications
  • Verisure,
    Cross-functional & Transformation Project Manager
    January 2023 - May 2024 (1 year and 4 months)
    End-to-end management of the launch of a affinity insurance product in a tripartite partnership (Marsh-AXA-Verisure):
    • Product scoping, tool impact assessment, process adjustments & commercial deployment across the French agency network.
    • Structuring project governance (partner committees, dashboards) and regular reporting of progress in steering committees with decision-makers from the three entities.
    • Coordination of product, IT & field teams.
    • Phased deployment, facilitation, and training.
    Project Management Product Development Training Facilitation Change Management Process Optimization
Check out Fatma's experience

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Education

  • International Business Engineering (M2) Fundamentals of PMI/PMP & Scrum methodologies
    Graduate of Institut Mines Telecom Business School
    2019
    Ingénierie d'affaires internationales (M2) Les fondamentaux des méthodes PMI/PMP & Scrum
  • Salesforce Administrator Training ADX201
    Sociacom
    Formation administrateur
Check out Fatma's education

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