Fatma Hacivelioglu

With over 15 years of experience in Human Resources Management, particularly in Recruiting and Employer Branding, I specialize in not only finding the right talent but also in inspiring them to stay with companies long-term.

At Ober Scharrer Gruppe – a leading provider in ophthalmology – I have been shaping the talent strategy since 2020, responsible for both the further development of the employer brand and the strategic direction of our recruiting activities.

What drives me is the mission to bring the right people to the right place at the right time – and to create an environment where they want to grow, contribute, and stay. This conviction shapes my daily actions and my self-understanding as an HR expert.

I have in-depth experience from two particularly demanding industries: healthcare and the banking and insurance sector. Both require structure, responsibility, and a sensitive approach to people – skills that I specifically bring to the development of modern HR strategies.

I understand Employer Branding as continuous cultural work. A strong employer brand, for me, emerges from within: through lived values, honest communication, and measures that truly move employees. This is what I work on – strategically and operationally, in close coordination with management and communication teams.

Whether it's developing a clear Employer Value Proposition, creating creative recruiting campaigns, or building an employee-centric corporate culture – my goal is to create sustainable connections that foster identification and ensure long-term business success.