Freelancer profile translated to English.

Description

Strategic marketing specialist with 2+ years of experience in luxury/cosmetics at POLÈNE, SEPHORA, and GUINOT. Expertise in product development, customer experience, and digital marketing with a focus on engagement and satisfaction.

Multilingual, I transform your marketing challenges into measurable growth opportunities.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
Marketing Consultant
March 2025 - Today (1 year and 3 months)
Paris, France
- Definition of customer-centric omnichannel marketing strategies
- Optimization of offline & online customer journeys
- Market benchmarking and competitive intelligence
- Implementation of loyalty and CRM programs
- Analysis of customer data (behaviors, baskets, feedback)
- Project management
POLÈNE
Customer Care & E-Commerce Representative
November 2024 - February 2025 (4 months)
Paris, France
Strategic recommendations: customer journey, e-commerce site Client portfolio management (EMEA) WW online order management, modifications, and tracking Customer request management: email, phone, chat Repair, exchange, and refund request tracking Business development activity Commercial activity monitoring KPIs monitoring
SEPHORA COLLECTION
Junior Marketing Product Manager SKINCARE
July 2023 - December 2023 (6 months)
Paris, France
Product concept creation Brand strategy implementation, 360 campaigns Trend monitoring and competitive intelligence Product testing and quality feedback Formula validation and monitoring with suppliers Customer feedback tracking: FR + US website Weekly analysis and performance monitoring