Freelancer profile translated to English.

Description

Digital Project Manager and Social Media Strategist, I have been supporting international brands for over 5 years in their expansion across multiple markets in Europe and MENA. My approach is based on a complete mastery of the digital mix: Strategy, Paid Media, Influencer Marketing, and Performance Analysis. Combining analytical rigor and intercultural agility to make every message resonate with diverse audiences. Results-oriented and passionate about innovation, I leverage my transverse leadership for measurable and sustainable digital growth.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

L'ORÉAL - Active Cosmetics Division,
Digital Project Coordinator
September 2022 - November 2025 (3 years and 2 months)
Paris, France
• Managed digital activations for CeraVe, Vichy, and La Roche-Posay in 8+ MENA & DOM-TOM countries.
• Developed and executed regional digital strategies aligned with brand objectives.
• Managed advocacy and PR campaigns: talent sourcing, briefings, and KPI tracking.
• Analyzed social listening data to optimize content and engagement.
• Deployed Meta and YouTube campaigns with a 3.8x ROI and a 25% reduction in CPC.
• Collaborated with 12+ regional distributors and internal teams to ensure campaign consistency.
PERNOD RICARD
Social Media Manager
October 2020 - March 2022 (1 year and 5 months)
Paris, France
• Designed and managed the social media strategy, increasing followers by 25% in 6 months.
• Optimized editorial calendars and scripts to align content with global campaigns.
• Launched high-impact activations in partnership with influence and PR teams.
• Optimized Paid Media campaigns through audience segmentation, boosting engagement by 25%.
INAŸA,
Digital Project Manager & Co-Founder
October 2019 - October 2020 (1 year)
• Created and launched the brand with over 300% visibility.
• Defined the digital roadmap and social media identity.
• Managed influencer collaborations and Paid Media strategy, generating a 2.5x ROI with 25+ influencers.
• Represented the brand at industry events and partnerships.