Freelancer profile translated to English.

Description

My professional career is defined by constant curiosity and a hybrid ability to understand digital marketing from all angles: from the spark of a creative idea to the analytical rigor of a media plan.

Throughout my experience in agencies like Anverso and FEEL!, and in 360° roles like at Loquare, I have learned that effective communication is not just about being present, but about knowing how and where to invest to generate real impact.

What do I bring to a project?

360° Vision: I understand the digital ecosystem as a whole, connecting Social Media, Paid Media, and Branding to optimize the conversion funnel.

Entrepreneurial Mindset: Through Ágora Creativa, I lead projects from scratch, managing not only execution but also business strategy and content creation (including my own podcast!).

Passion for Sharing: As a professor at ESIC, I stay at the forefront of trends to train future professionals, which forces me to question and update my own methods every day.

I firmly believe in communication with soul, data with context, and continuous learning. If you are looking for someone who knows how to manage media budgets while designing a powerful visual narrative, let's talk.

Languages

Catalan
Fluent
Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Barcelona (up to 50km)

ESIC University
Vocational Training Teacher
EDUCATION AND E-LEARNING
September 2023 - Today (2 years and 11 months)
Barcelona, Spain
I combine my professional activity in the digital sector with teaching, bringing a practical, updated, and strategic vision to students. My work focuses on connecting theoretical foundations with the real demands of the current job market.

Specialist in Communication Media and Supports: Teaching the subject focused on the planning, selection, and analysis of channels (On/Off) for effective advertising campaigns.

Digital Design and Creativity: Mentoring in the use of design tools and principles for the creation of visual assets with strategic impact.

Final Cycle Project Tutoring: Guidance and evaluation of comprehensive projects, supervising from market research to the viability of the marketing and communication strategy.

Practical Methodology: Application of real cases and sector trends (AI, Social Media, Media Planning) to ensure training aligned with the reality of agencies and marketing departments.
I combine my professional activity in the digital sector with teaching, bringing a practical, updated, and strategic vision to students. My work focuses on connecting theoretical foundations with the real demands of the current job market. Specialist in Communication Media and Supports: Teaching the subject focused on the planning, selection, and analysis of channels (On/Off) for effective advertising campaigns. Digital Design and Creativity: Mentoring in the use of design tools and principles for the creation of visual assets with strategic impact. Final Cycle Project Tutoring: Guidance and evaluation of comprehensive projects, supervising from market research to the viability of the marketing and communication strategy. Practical Methodology: Application of real cases and sector trends (AI, Social Media, Media Planning) to ensure training aligned with the reality of agencies and marketing departments.
Social media marketing Digital Marketing
Otzarreta Think & Make
Content Generation | Social Media | Social Media Strategies
DIGITAL AND IT
May 2023 - August 2025 (2 years and 3 months)
Comprehensive management of social media presence for various accounts, focusing on creating visual narratives and strengthening direct customer relationships to achieve their communication objectives.

Content Creation: Development and production of strategic content (copywriting and visual assets) adapted to each brand's identity and sector trends.

Social Media Management: Planning and execution of editorial calendars, ensuring a constant, coherent, and high-quality presence on digital platforms.

Client Management: Direct communication with clients for receiving briefs, presenting creative proposals, and reporting monthly results.

Community Engagement: Managing interaction with the community and moderating content to foster brand loyalty and improve audience sentiment.
Community Management Community management Social Media Marketing
ANVERSO
Social Media Manager and Media Planner
March 2023 - October 2023 (7 months)
Barcelona, Spain
I led the comprehensive digital strategy for various brands, balancing organic content creativity with paid media precision. My focus was on optimizing budgets to maximize reach and conversion.

360° Strategy: Design and execution of content calendars aligned with each client's business objectives.
Media Planning: Management and optimization of Paid Media campaigns (Meta Ads, Google Ads), achieving a reduction in CAC and an increase in ROAS.
Data Analysis: Monitoring key KPIs and preparing performance reports for data-driven decision-making.
Community Management: Overseeing the engagement and growth of digital communities organically and through paid means.
Community Management Paid Media Digital Marketing