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Fátima RojoFR

Fátima Rojo

Branding | Web Design & Development | UX/UI

€320/day
1 project
Madrid, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fátima

🇪🇸ES

Branding, Web Design & Notion Systems

  • Former software engineer with over 5 years of experience developing back-end applications and financial software.
  • Graphic designer specializing in branding, web design, and Notion systems for freelancers, startups, and businesses looking to strengthen their brand identity, boost their online presence, or improve their productivity systems/workflows.
  • 6 years of work experience in the U.S. Very comfortable collaborating with international teams.
  • Skilled in project management, client relationship, and user experience.
  • Strong communicator with experience leading talks and workshops on creativity and productivity systems.
  • I don’t just focus on the scope of the project, I get involved in the company’s purpose, collaborate closely with the team, and proactively suggest solutions to support continuous business growth.
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🇬🇧EN

Branding, Web Design & Notion Systems

  • Former software engineer with over 5 years of experience developing back-end applications and financial software.
  • Graphic designer specializing in branding, web design, and Notion systems for freelancers, startups, and businesses looking to strengthen their brand identity, boost their online presence, or improve their productivity systems/workflows.
  • 6 years of work experience in the U.S. Very comfortable collaborating with international teams.
  • Skilled in project management, client relationship, and user experience.
  • Strong communicator with experience leading talks and workshops on creativity and productivity systems.
  • I don’t just focus on the scope of the project, I get involved in the company’s purpose, collaborate closely with the team, and proactively suggest solutions to support continuous business growth.
  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Fátima Rojo Branding Studio
    Graphic Designer and Web Designer
    October 2020 - Today (5 years and 10 months)

    • Brand strategy and personality study
    • Creative direction
    • Visual identity design: logos, monograms, sub-brands, iconography, illustrations, design patterns, and more.
    • Color and typography study
    • Collateral designs: corporate stationery, digital assets, social media design, etc.
    • Web design in Figma
    Web Design Web Development Graphic Design
  • Amount
    Senior Software Engineer
    May 2021 - May 2023 (2 years)
    Chicago, IL, USA

    • Built product enhancements for a white-label financial services account opening platform
    • Developed complex multi-tenanted web applications using Ruby on Rails, GraphQL and REST APIs
    • Participated in Agile development processes inclusive of estimating features, breaking them down into technical requirements, and transforming them into software + Now transitioning to ShapeUp, a product development methodology focused on reducing the risk of not shipping features on time.
    • Monitored, supported, enhanced software requirements for our bank partners
  • Tidal Software
    Software Engineer
    November 2019 - May 2021 (1 year and 6 months)
    United States

    • Programmed and enhanced Tidal Automation cross-platform that orchestrates complex IT workflow. Developed new features using Java, RESTful APIs, GWT components, SQL Server databases and SVN as version control system
    • Identified issues related to the different product versions, coordinated with QA team and solved them in order to support our clients
    • Followed and contributed to establish development Agile methodology throughout the project. Assisted in documenting technical and functional requirements, coordinated release enhancements with the team using Jira and Confluence

Reviews

5.0

Out of 1 rating

F

Fran

Bondera International Alliance

Reviewed on 9/3/2025

Once again, thank you very much for the great work. Very happy with the result of what will be the visual identity of the company, and pleasantly surprised by the support and the meticulous work process, from our first meetings to the final proposal for branding and corporate identity. Fatima understood at all times the values and the style we wanted to communicate in the company, and translated it perfectly into the developed corporate identity. 100% recommendable and looking forward to working together again for the web project.

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Education

  • Master's degree, Graphic Design
    CEI Escuela de Diseño
    2021
    Master's degree, Graphic Design
  • Master of Science - MS, Information Technology & Management (IT Management & Entrepreneurship Specialization)
    Illinois Institute of Technology
    2019
    Master of Science - MS, Information Technology & Management (IT Management & Entrepreneurship Specialization)

Skill set

Categories