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Fatima CailletFC

Fatima Caillet

Marketing Consultant - Project Manager

€800/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fatima

After 13 years as a Telecoms & IT project manager, I decided in 2019 to give a new impetus to my career by specializing in marketing and digital (Obtaining the Specialized Master's Degree in Marketing Management and Digital-ESSEC).

Being by nature always drawn to new challenges, I bring to my clients my expertise in project management and digital marketing, but also my energy, my rigor, my ability to understand the issues and needs and to quickly develop skills in new fields. Finally, my excellent interpersonal skills allow me to quickly develop a network within each new structure for which I work.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Anmün Digital
    Founder of Anmün Digital
    CONSULTING AND AUDITS
    September 2020 - Today (5 years and 9 months)
    Clichy, Île-de-France, France
    Anmün Digital is a consulting firm in marketing and digital transformation specializing in supporting entrepreneurs to enable them to achieve their growth objectives by creating value for their customers.

    We intervene on these different stages:
    • Establish the objectives of your company (after diagnosis and market study).
    • Define the marketing (target, positioning and offer) and digital strategy in line to achieve your objectives.
    • Establish and implement a plan of concrete actions resulting from your strategy.

    Examples of services:
    • Business coaching, design thinking workshops
    • Marketing analysis: market research, quali & quanti study
    • Business Plan and Financing Strategy
    • Brand image, Digital communication plan, website creation
    • Webmarketing audit, competitive intelligence
    • Ads Campaign, Natural & Paid SEO Strategy
    • Project management: Implementation of governance, project committees, monitoring of actions.
    Marketing Project Management Marketing Study Web Project Management Content Marketing Web Marketing Strategy Positioning Strategy Pricing Strategy Communication Strategy
  • Société Générale
    Solution Project Manager
    BANKING AND INSURANCE
    June 2016 - August 2017 (1 year and 2 months)
    Nanterre, France
    Role: interface with the IT teams of the SGIB trading platforms

    Missions carried out:
    - Digitalization of the surveillance of electronic and audio communications (regulatory framework)
    - Identification of IT infrastructures (cloud, Big Data solutions,…) necessary for SGIB projects. Costing, monitoring of costs and deployments.
    Digital Transformation Infrastructure Big Data Project Management
  • BINGE AUDIO
    Project Manager - Production Manager
    PRESS AND MEDIA
    June 2019 - December 2019 (6 months)
    Paris, France
    Projects related to production:
    • Internal audit of the production process
    • Creation of a planning and resource allocation tool for production (broadcasts, brand content and sponsorship) and monitoring of the workload
    • Sponsorship management: Campaign planning - coordination of authors, voices and directors - production monitoring - online posting

    Projects related to marketing:
    • Market study on podcasting in France and review of the web marketing strategy (SEO and SEA)
    • Launch of derivative products (Board games): Crowdfunding campaign, Coordination of design teams, design and manufacturer and communication plan.
    Podcasting Project Management Brand Content Production Marketing Study Market Study Needs Assessment Crowdfunding SEO SEA

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Education

  • Master Marketing Management and Digital
    ESSEC Executive Education
    2019
    Marketing Digital , Stratégie et Management international

Skill set (50)

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