About Fatima
English
Fluent
French
Native or bilingual
Experience
- Anmün DigitalFounder of Anmün DigitalCONSULTING AND AUDITSSeptember 2020 - Today (5 years and 9 months)Clichy, Île-de-France, FranceAnmün Digital is a consulting firm in marketing and digital transformation specializing in supporting entrepreneurs to enable them to achieve their growth objectives by creating value for their customers.We intervene on these different stages:• Establish the objectives of your company (after diagnosis and market study).• Define the marketing (target, positioning and offer) and digital strategy in line to achieve your objectives.• Establish and implement a plan of concrete actions resulting from your strategy.Examples of services:• Business coaching, design thinking workshops• Marketing analysis: market research, quali & quanti study• Business Plan and Financing Strategy• Brand image, Digital communication plan, website creation• Webmarketing audit, competitive intelligence• Ads Campaign, Natural & Paid SEO Strategy• Project management: Implementation of governance, project committees, monitoring of actions.
- Société GénéraleSolution Project ManagerBANKING AND INSURANCEJune 2016 - August 2017 (1 year and 2 months)Nanterre, FranceRole: interface with the IT teams of the SGIB trading platformsMissions carried out:- Digitalization of the surveillance of electronic and audio communications (regulatory framework)- Identification of IT infrastructures (cloud, Big Data solutions,…) necessary for SGIB projects. Costing, monitoring of costs and deployments.
- BINGE AUDIOProject Manager - Production ManagerPRESS AND MEDIAJune 2019 - December 2019 (6 months)Paris, FranceProjects related to production:• Internal audit of the production process• Creation of a planning and resource allocation tool for production (broadcasts, brand content and sponsorship) and monitoring of the workload• Sponsorship management: Campaign planning - coordination of authors, voices and directors - production monitoring - online postingProjects related to marketing:• Market study on podcasting in France and review of the web marketing strategy (SEO and SEA)• Launch of derivative products (Board games): Crowdfunding campaign, Coordination of design teams, design and manufacturer and communication plan.
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Education
- Master Marketing Management and DigitalESSEC Executive Education2019Marketing Digital , Stratégie et Management international