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Fatima A.FA

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Freelancer profile translated to English.
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About Fatima

Senior Business Analyst Salesforce with 10 years of experience, I work on large-scale CRM projects, from the scoping phase to deployment, with a strong capacity for analysis and synthesis.

I have notably participated in the integration and deployment of Sales Cloud, Service Cloud, and Community Cloud for prestigious clients such as AG2R La Mondiale, Natixis, Danone, Crédit Agricole, and Bouygues Immobilier.

I am currently available for a new mission.

Feel free to contact me to discuss.
  • French

    Native or bilingual

  • English

    Fluent

  • Arabic

    Native or bilingual

Can work on-site
Paris (up to 10km)

Experience

  • AG2R LA MONDIALE
    Senior Business Analyst Salesforce
    BANKING AND INSURANCE
    July 2023 - Today (3 years and 1 month)
    Paris, France
    Mission:
    Within the LMP – La Mondiale Partenaire department, I participated in the implementation of B2B2C digitization journeys (subscription, repurchase, and arbitrage) for Ag2r La Mondiale's wealth management savings on Experience Cloud for volumes of several million contracts and over 3000 users, as well as the compliance of subscription journeys with the Green Industry Law.

    Project:
    -Implementation of digitization journeys for wealth management savings – LMP
    -Compliance of subscription journeys with the Green Industry Law

    Role:
    -Facilitation of scoping workshops with business and IT stakeholders
    -Gathering, analysis, formalization, and scoping of needs
    -Writing detailed functional specifications
    -Inter-team coordination: Interface between business and technical teams (developers, administrators, integrators...)
    -Advanced Salesforce configuration (Flows, no-code/low-code tools)
    -Management of multiple Salesforce applications (Sales Cloud, Experience Cloud)
    -Management of data migrations and integrations
    -Mass deployment of partners on the LIV subscription journeys
    -Release manager: preparation, execution, and supervision of production deployments/
    -Application support and management of functional and technical incidents related to Salesforce.
    -Writing user guides and conducting training sessions

    Technical Environment:
    Salesforce Sales Cloud, Salesforce Experience Cloud, Financial Services Cloud, ServiceNow, Jira, Confluence
    Salesforce Sales Cloud Atlassian JIRA Salesforce Community Cloud Salesforce Service Cloud Financial Services Cloud
  • NATIXIS
    Business Analyst Salesforce
    BANKING AND INSURANCE
    May 2022 - June 2023 (1 year and 1 month)
    Paris, France
    Mission: Within the CIB – Client Data & Services department of Natixis, I was responsible for the implementation of the Salesforce solution in various major projects: Sales and Banker Journey and Cockpit 360.

    Tasks:
    ●Facilitation of scoping workshops with different stakeholders
    ●Gathering, Analysis, study, and scoping of needs
    ●Writing detailed functional specifications
    ●Planning and coordination between stakeholders and the delivery team
    ●Coordination between teams (Business & Dev)
    ●Writing user guides
    ●Development of the testing strategy and writing of test cases
    ●User training
    ●Support and incident management

    Environment: Salesforce Lightning Experience, Sales Cloud, Marketing Cloud, Jira, Confluence
    Salesforce Salesforce Sales Cloud Administration Configuration Marketing Cloud
  • DANONE
    Techno-Functional Salesforce Consultant
    AGRICULTURE
    September 2021 - April 2022 (7 months)
    Paris, France
    Mission: Implementation of the Salesforce solution for Danone France and its subsidiaries (Australia, New Zealand, UK, etc.) to manage customer relations.

    Tasks:
    ●Participation and facilitation of workshops with different stakeholders
    ●Gathering, Analysis, study, and scoping of needs
    ●Writing detailed functional specifications
    ●Salesforce solution configuration
    ●Implementation of a live chat via chatbot
    ●Implementation of a survey
    ●Solution deployment
    ●Support and incident management
    ●User training

    Environment: Salesforce Lightning Experience, Service Cloud, ServiceNow
    Salesforce Sales Cloud Salesforce Service Cloud

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Education

  • Computer Engineering Degree
    ENSEM
    2016
    Diplôme d'ingénieur en Informatique

Certifications

  • Salesforce Certified Platform Developer I (PDI)
    Salesforce
    2019
  • Salesforce Certified Administrator
    Salesforce
    2018

Skill set

Categories