Fatih Ozusakli

Provided Google Ads, Meta Ads, and Native Ads services to startups and SMEs across Europe. Delivered short-term and flexible consulting engagements focused on growth strategy, funnel design, and performance media. Improved ROAS by 25–45% across multiple freelance client accounts via structured campaign optimization. Mentored startup founders on paid acquisition, analytics setup, and digital strategy implementation. Managed all aspects of freelance delivery, from client onboarding and campaign builds to performance reporting.

Led high-budget campaigns across Meta Ads, Taboola, and Outbrain, focusing on user acquisition and conversion performance across multiple global markets. Managed full-funnel campaign strategies, including creative testing, audience targeting, and performance optimization. Executed media buying operations across multiple verticals, balancing growth with efficiency at scale. Collaborated with internal data and analytics teams to monitor key KPIs and iterate quickly based on real-time results. Adapted campaign strategies for different geos and market dynamics, improving cost-efficiency and campaign ROI.

Led multi-channel campaigns for search arbitrage projects, managing ad spends of €150K+ monthly across Google, Meta, and native ad networks. Engineered audience segmentation and bidding optimizations that reduced CPA by 25% while increasing ROI by 30%. Supervised a cross-functional team of 5 marketers and analysts, streamlining workflows and boosting campaign launch efficiency by 20%. Conducted A/B testing and implemented CRO tactics to enhance monetization rates and traffic quality. Delivered detailed analytics reports to stakeholders using Data Studio, Google Analytics, and Excel dashboards.