About Fathi
French
Native or bilingual
English
Fluent
Experience
- PrimelisPaid senior consultantCONSULTING AND AUDITSNovember 2022 - Today (3 years and 7 months)92300 Levallois-Perret, France
- PrimelisExperienced SEA ConsultantCONSULTING AND AUDITSOctober 2021 - Today (4 years and 8 months)92300 Levallois-Perret, FranceIdentification, understanding, and integration of the client's objectives in terms of online communication and marketing strategy. Definition of the optimal SEA strategy for each client.Implementation and management of acquisition campaigns in France and abroad on various Search (Google, Microsoft, Amazon) and Social (Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat, etc.) advertising platforms.Reporting on actions taken weekly, monthly, or quarterly.Monitoring and optimization of campaigns while advising on clients' overall online marketing strategy.Participation in internal projects and the agency's training program, and mentoring junior profiles.Tools used: Google Ads, Bing Ads, Facebook Ads, Twitter Ads, Amazon Ads, Supermetrics, Google Data Studio, Google Sheet, and many others.
- EffilabSEA - Social Account ManagerCONSULTING AND AUDITSJanuary 2020 - December 2021 (1 year and 11 months)92100 Boulogne-Billancourt, France- Supervision of a client portfolio for Search and Display advertising (ready-to-wear, home appliances, entertainment, automotive, cosmetics, banking, food...)- Monitoring and management of web marketing campaigns on search engines (Google, Bing) and social networks (Facebook, Twitter, LinkedIn...) adhering to a plan of tests and optimizations.- Definition of strategies and performance analysis based on client objectives (ROI, Branding, Traffic, Lead Generation).- Account audits. Tools used: Google Adwords, Google Adwords Editor, Bing Ads, Bing Ads Editor, Facebook Ads, Twitter Ads, Supermetrics, Google Data Studio, AppNexus...
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Education
- Master 2 Digital StrategyINSEEC MSc & MBA2017Master 2 Strategie digitale
- Master's degree of International Business, Manager of Commercial and International DevelopmentPôle Paris Alternance (PPA)2016Master's degree of International Business, Manager du développement Commercial et International
Certifications
- Google AdsGoogle