Freelancer profile translated to English.
Back to original languageAbout Farrah
I am an Art Director and Editorial Illustrator, and I help companies, media agencies, and editorial teams transform their messages into impactful, memorable visuals aligned with their strategy.
Today, brands face a key challenge: differentiating themselves in a saturated environment while clarifying their messages.
This is exactly the problem I solve.
Thanks to my dual experience in creation and media strategy / research, I design visuals that are not just aesthetic:
👉 they simplify complex ideas,
👉 reinforce brand consistency,
👉 improve understanding,
👉 increase engagement and memorability.
I support my clients with:
• Editorial illustration (articles, reports, magazines, newsletters, data content)
• Corporate & internal illustration (presentations, HR, internal communication, pitch decks)
• Art direction & visual identity
• Animated illustrations (GIFs, micro-motion for social media)
• Marketing / social media adaptations
My method is simple and effective:
1. Understanding the brief and objectives (target audience, message, channels)
2. Proposing a clear and coherent creative direction
3. Creating impactful, premium, and readable visuals
4. Optimized deliverables for your uses (web, print, social, corporate)
My style is modern, warm, and narrative, enabling companies to humanize their content, explain better, and be immediately identifiable.
I work with professionalism, speed, and precision, with a true sense of brand consistency.
👉 Goal: to help you communicate better, faster, more clearly, and with lasting visual impact.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Kantar MediaMedia Strategy & Research Manager — Kantar MediaCONSULTING AND AUDITSJune 2024 - Today (2 years)Paris, FranceAssisting advertisers and agencies in audience analysis, media strategy, consumer understanding, and building strategic recommendations.→ Strengthen your profile with dual strategy + creation expertise.
- The Gates artArt Director / Illustrator / Graphic DesignerARTS AND CRAFTSSeptember 2022 - Today (3 years and 9 months)Paris, FranceCreation of visual universes, graphic identities, and editorial illustrations for companies, agencies, media, and brands. Art direction, visual design, digital illustration, social media adaptations, and corporate projects.
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