Freelancer profile translated to English.

Description

I help companies identify their real growth levers through a deep understanding of their consumers.

With over 10 years of experience in media agencies and research institutes (Publicis, Starcom, Kantar), I support brands and marketing departments in defining their target audiences, positioning, and launch or transformation strategies.

My approach combines data analysis, cultural understanding, and business vision to translate consumer insights into concrete decisions.

I intervene in particular on:

• Segmentation and definition of strategic personas

• Consumer research and market analysis

• Brand positioning and value proposition

• Go-to-market and launch of new offerings

• Identification of growth opportunities

• Repositioning and innovation

I have worked on various issues: FMCG, luxury, travel, fintech, e-commerce, with clients such as La Poste, Heineken, Coca-Cola, SFR, as well as brands in the launch or scaling phase.

I favor collaborations with companies wishing to structure their strategy and accelerate their development.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Kantar
Consumer Insights & Media Strategy Consultant – Kantar
CONSULTING AND AUDITS
July 2023 - January 2026 (2 years and 6 months)
Paris, France
Supporting advertisers and agencies in understanding consumer behavior and identifying growth opportunities.

Main missions:
• Analysis of markets, audiences, and consumption trends
• Strategic segmentation and definition of priority targets
• Identification of key insights to guide marketing and media strategies
• Data-based recommendations (TGI, AdExpress, AdScope)
• Contribution to the development of innovative and performance-oriented offerings
• Support for marketing teams in their strategic decisions

This experience allowed me to develop solid expertise in translating consumer data into business decisions.
Consumer Insights Market Research Customer Segmentation and Analysis Data Analysis Strategic Recommendation
ID
Media Strategic Development & Consulting Manager
PRESS AND MEDIA
January 2023 - June 2023 (5 months)
Paris, France
Supporting advertisers and agencies in their responsible communication and transformation strategies.

Missions:
• Analysis of trends and consumer expectations around sustainable development
• Media and brand content strategy recommendations
• Structuring of innovative offerings and solutions
• Identification of growth opportunities and new markets
• Coordination with marketing and sales teams
Brand Strategy Trend Analysis Consumer Insights Strategic Marketing Media Consulting
HNC MEDICAL
Sales & Marketing Manager
RETAIL (LARGE RETAILERS)
March 2020 - December 2022 (2 years and 9 months)
Paris, France
Supporting the commercial and marketing development of a company in the medical sector.

Achievements:
• Market analysis and offer structuring
• Development of partnerships and distribution channels
• Definition of marketing and communication strategy
• Media and acquisition recommendations
• Contribution to the company's positioning and growth
Market Research Marketing Strategy Project Management Purchasing Strategy