Freelancer profile translated to English.

Description

With 10 years of experience in marketing and 5 years in digital marketing, I help companies fully integrate digital into their marketing strategy to transform it into an impactful lever. The goal is to boost their acquisition, visibility, and growth through personalized and effective digital marketing solutions.

Languages

French
Native or bilingual
English
Fluent
Arabic
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Medtronic
Digital Marketing Manager
MEDICAL
November 2019 - April 2025 (5 years and 5 months)
Paris, France
Responsible for the digital marketing strategy for the Surgical Innovations division with a focus on lead generation, digital adoption by sales teams, and online visibility. I initiated and structured the division's digital transformation in an environment where digitalization is still emerging.
Definition and deployment of the digital strategy for 4 product lines and 4 therapies
Implementation of a lead management process, halving processing times
Support and training of the sales team to increase digital adoption rate
Website optimization
Conception of multi-channel campaigns
CRM database optimization via Salesforce
Transformation et stratégie digitale Stratégie marketing Stratégie de contenu Gestion de projet Paid Media
Medtronic
Operational Marketing Manager
PHARMACEUTICALS INDUSTRY
October 2014 - October 2019 (5 years)
Boulogne-Billancourt, France
Responsible for the commercial and marketing development of a product range, with an approach focused on performance, customer experience, and strategic alignment. Solid experience in project management through operational deployment, launches, team training, and major event management.
Development of the complete commercial strategy (pricing, tactics, action plan) aligned with the range's objectives
Creation of marketing tools for the sales force (e.g., demonstration playlist - 13K views on YouTube)
Conception and launch of service offerings in line with market needs
Deployment of the strategy in the field and monitoring of its execution
Management of product launches, monitoring of stocks and critical orders
Organization and participation in major annual congresses and events
Gestion de projet Stratégie de contenu Stratégie d'acquisition Stratégie marketing Etude de marché

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Certificat Professionnel de Responsable Marketing Digital
Institut Supérieur du Marketing
2022
Certificat Professionnel de Responsable Marketing Digital
Master Commerce et Management International
Université Panthéon Assas
2015
Master