Freelancer profile translated to English.

Description

Hello,

For over 20 years, I have been supporting companies in their commercial strategy and business development. A hands-on and sporty individual, I am always seeking commercial performance.

Close to the teams through my active presence in the field, I know how to diagnose and retain the best profiles to aim for operational excellence.

I lead dynamic training sessions on commercial organization and sales methods.

Strong in market analysis, I define with companies an operational roadmap that allows for rapid achievement of positive results.

Sincerely,

Farid FAKIR

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Tractafric – OPTORG GROUP
Deputy General Manager
AUTOMOBILE
March 2020 - Today (6 years and 3 months)
Casablanca, Morocco
I support a team of 60 people organized around sales, after-sales service, and marketing, with a network of 17 dealerships across Morocco.

Commercial activity has doubled in 4 years, making our Isuzu brand the market leader with over 60% market share.

We launched a new mini-truck business which, after 2 years, already holds 15% market share.

The company's turnover has increased from €20 million in 2020 to €50 million in 2024, with a forecast of €65 million in 2025.

We were elected best dealership in the Africa region in 2022 before joining the Middle East region.
We are currently (2024) in the Top 5 dealerships in the Middle East with the goal of finishing on the podium for the year 2025.

Our HR organization is focused on commercial performance and customer satisfaction.
Renault Trucks Maroc, GBH Group (Expatriate)
Sales Director
AUTOMOBILE
January 2019 - January 2020 (1 year)
Casablanca, Morocco
As Sales Director, we increased sales by 30% in 12 months through the restructuring of the sales organization.

We launched the Used Vehicle (UV) business, which allowed the brand to double its sales despite the Covid context in 2020/21.

I directly managed 3 branches with a total sales organization of 30 people.

We also developed our network across Morocco (5 new dealerships).
Pneurama Maroc - GBH Group (Expatriate)
Sales Director
RETAIL (SMALL BUSINESS)
January 2016 - January 2019 (3 years)
Casablanca, Morocco
Managed a sales team of over 40 employees spread across Morocco with 5 own branches.

Sales increased by +10% each year thanks to the reorganization of our sales system.