Farida M.

Dear you,

If your search concerns strategic thinking, the implementation of communication plans, advertising campaigns, market research for your brands, and identifying your target audience, you are on the right profile.

My core expertise is brand and communication strategy, a key element for guiding your communication, advertising, and marketing campaigns.

Trilingual, open-minded, dynamic, and empathetic, I have acquired extensive experience in brand and communication strategy in international advertising agencies for fifteen years.

I am now available for freelance contracts in Paris or the provinces. I can intervene globally or at a key moment, depending on your project.

Do not hesitate to contact me, I can assist you with your various needs such as:

 Writing strategic / creative recommendations (360°/ BTL/ABL)

 Positioning your brand(s) or product(s) in the market

 Advice on brand creation or repositioning

 Development of brand platforms / Writing storytelling / Ensuring consistency in your brand messages (Brand DNA, brand archetype according to C. Jung, values, vision, promise, mission, and manifesto)

 Conception of integrated creative advertising campaign strategy (TV, print, digital, in-store) + writing creative briefs

 Development/writing of communication concepts

 Identifying and understanding your target audience (their needs, desires, interests, lifestyle, purchasing habits, media consumption...)

 Defining customer journeys

 Production of cultural and consumer trend reports

 Workshop organization and facilitation

I can work remotely or as part of your team in your offices.

And if, in addition, your actions/brands aim to act positively for the planet and people...