Freelancer profile translated to English.

Description

With over 12 years of experience, I am a corporate communication professional. Throughout my career, starting at BNP Paribas in Milan to my role as Director of Communication at Réseau Entreprendre, I have honed my expertise by working in diverse sectors such as luxury, media, technology, and entrepreneurship.

Highly experienced in 360° communication, my strong appetite for press relations (France and International) has enabled me to support companies as diverse as Publicis Groupe and Réseau Entreprendre in their transformation.

My achievements within Publicis Groupe are a good example. I joined when the Group announced its transformation into 3 centers of expertise, celebrated its 90th anniversary by creating Viva Technology, and underwent a leadership succession (Maurice Lévy handing over his CEO position to Arthur Sadoun). By skillfully managing the specificities of these topics, I managed to generate interest from media and stakeholders through my ability to grasp the company's strategic objectives and simplify them for its various audiences.

Furthermore, although I have worked within large companies, my great adaptability and strong ability to understand my clients' needs led me to take on the direction of communication for Réseau Entreprendre, a federation of associations supporting entrepreneurs. Under my leadership, media coverage increased by 45%, encompassing both general and specialized press, particularly on impact (CSR) topics, a renewal of content (website redesign, corporate film), and event organization (Réseau Entreprendre Biennale, Publicis Groupe Investor Days...).

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Les Entremetteurs
Freelance PR
December 2022 - Today (3 years and 6 months)
 Definition and deployment of integrated communication strategies for companies and personalities.
 Building engaging brand narratives.
 Organizing events to enhance notoriety (e.g., Maison XXL x Orlinsk, Preventica Fair).
Axa
Communication Consultant
BANKING AND INSURANCE
January 2022 - Today (4 years and 4 months)
Paris, France
Réseau Entreprendre
Director of Communication
PUBLIC SECTOR
January 2020 - October 2021 (1 year and 9 months)
Paris, France
As a member of the Executive Committee, the main mission of the position is to increase the visibility of Réseau Entreprendre and promote its strategic plan "Vision 2025" internally and externally.
Strategy and Leadership
 Advise and support General Management in defining the key messages of the "Vision 2025" strategic plan.
 Define and execute the annual global communication plan.
Press and Social Media
 Redefine the press relations strategy by refocusing on Tier 1 media. Creating and maintaining this trusting relationship with journalists has increased media coverage by 45% since March 2020.
 Definition and implementation of an editorial strategy for social media (+27K followers between January 2020 and October 2021).
Brand Content Development
 Modernize and harmonize the graphic universe.
 Create new content (documentary film, podcasts, videos, annual magazine, Manifesto, posters, etc.) to fuel storytelling around values.
 Organization of national and international events (Biennale 2021).
Management
 Direct management of a graphic design studio, a social media manager, and an event assistant.