Description

Hey!

I'm an accomplished Product Manager, who can work on any digital product, no matter how complex or challenging.

I've worked with startups, scale-ups and enterprise organisations, so combined with extensive Product Design and Software Development experience, there's nothing I can't handle in the tech industry - working ether as an individual contributor, or as a cross-functional team lead.

I work through the full product development lifecycle, from inception, design, build and release.

I'm eager to see what you want to do, so let's talk!

Product Management:

Crafting product strategies, defining product vision, and roadmaps aligned to business objectives. Conducting market research, competitor analysis, and market segmentation to identify opportunities, and prioritise features and enhancements.

Delivery:

Agile delivery practitioner, leading cross-functional teams to deliver products in tight timelines. Managing product backlogs, conducting sprint planning, and facilitating effective sprint reviews to ensure each iteration meets users needs and business objectives.

Design:

Creating intuitive and engaging user experiences. Crafting seamless interactions and user interface design across all platforms. Developing wireframes, interactive prototypes, and user flows. Strong sense of aesthetics and visual design principles. Holistic approach to product design, and aligning design initiatives with business goals and product vision.

Visual Design:

Strong sense of aesthetics and visual design principles. Creating beautiful designs, establishing brand guidelines, and building design systems. Proficient in typography, colour theory, iconography and modern design tools (Figma, Sketch, Photoshop, Illustrator, InDesign, Marvel, InVision, Zeplin, etc).

Languages

English
Native or bilingual
Urdu
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Zenitech
Senior Product Manager
TECH
February 2020 - February 2023 (3 years)
London, UK
Digital bespoke software consultancy.

Drove successful product cycle from initial client meetings to discovery and delivery.

Released a brand new car parking app for a parking operator, including leading scope, time and budget negotiations.

Released multiple exam submission tools for a UK exam board.

Designed and developed a mobility app for a startup.

Led teams of designers, developers and testers in reaching product and delivery goals.

Created a first-class design capability within the organisation.

Instilled a robust user-centred design process to raise design competency and consistency, including - design reviews, critiques and an improved design handoff between designers and developers.

Established design maturity and growth paths for designers.

Formed the Design Chapter to promote a design-first team culture.

Design expert and authority to clients.

Led client workshops and mentored designers.

Performed DesignOps and design capacity planning.
Product management product owner Product design Team management User Experience Design User Interface Design User Research User Testing
Addison Lee
Senior Product Manager
TRANSPORTATION
May 2017 - January 2020 (2 years and 8 months)
London, UK
Premium minicab and courier service.

Ride and Courier booking experience product manager, responsible for £22.5m B2C TTV per year, and £63m B2B TTV per year.

Released new multiple new features and improvements for both B2C and B2B customers.

Released payment improvements (PSD2 and PCI compliance, card tokenisation).

Managed remediation of security issues and resolution of cyber security attacks.

Performed the technical assessment to integrate an acquired booking system with the incumbent internal system.

Performed the technical assessment and Service Design for a government funded self-driving passenger service.

Led teams of designers, developers and marketers in reaching product and delivery goals.

Designed new features to improve the existing native mobile and web apps, using experimentation to test, validate and refine ideas with users.

Designed the booking experience for the new web app, including creating its components and design system.

Designed the new kiosk booking experience.

Developed prototypes to test workflows with users.

Performed the Service Design for a government funded self-driving passenger service.
Product management product owner Team management Product design User Experience Design User Interface Design User Research User Testing
SAM Labs
Head of Product
EDUCATION AND E-LEARNING
July 2016 - February 2017 (7 months)
London, UK
An app-enabled, Internet of Things, smart construction toy for children.

Launched Curious Cars, a new multi award-winning STEM product, which became the best-selling SAM product within 3 months, increasing revenue by 66%.

Directed the Design and Engineering teams to create the new native companion mobile app for Curious Cars, using an iterative design process, including hypothesis based user testing.

Directed the industrial and hardware redesign of SAM components for the smart toy market.

Responsible for delivering products across both the Consumer and Education markets.
Product management product owner Team management Product design User Experience Design User Interface Design User Research User Testing