About Farah
English
Native or bilingual
French
Native or bilingual
Experience
- Bpifrance Le HUBWeb Content StrategyPUBLIC SECTORJuly 2021 - May 2022 (10 months)Projects around the Digital Hub and Tech in Fab> Creation of organizational processes> Content strategy for The Digital Hub> Web writing project management> Landing page creation> Implementation of an editorial calendar and blogging strategy
- Think With FarahBusiness & Mindset CoachEDUCATION AND E-LEARNINGJanuary 2021 - Today (5 years and 5 months)Lille, France- Launch and management of an online business coaching and mindset business- Over 700 people supported- Cross-channel acquisition (podcast, Instagram, emailing, and advertising)- Implementation of launch strategies and evergreen strategy- Creation of a strong brand image with personal branding and storytelling- Individual and group coaching (mastermind format)- Creation of educational materials after training in pedagogical engineering with a Qualiopi auditor- Content creation on social media- Podcast strategy, creation, and production- Social media and sales email sequence copywriting
- WW FranceDigital Content Project ManagerE-COMMERCESeptember 2020 - March 2022 (1 year and 6 months)Paris, France- Advertising project management (Meta: Facebook & Instagram, Adsense, Google Ads)- Monitoring of e-commerce acquisition KPIs- Email marketing (content strategy, copywriting, project management, design validation, KPI monitoring)- Reporting
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Education
- Bachelor Trade and Business DevelopmentKedge Business School2015Stratégie marketing, gestion de projet, marketing digital, analyse de data et audit d'entreprise.
Certifications
- Google AnalyticsGoogle2017