Freelancer profile translated to English.

Description

From business to digital, I connect these two worlds to generate growth for companies.

For nearly 10 years, I have been supporting brands in EMEA in the design and management of high-performance digital strategies, designed to combine real impact and measurable results.

My role is to transform ideas into strategies, and strategies into tangible growth.

I operate across the entire digital spectrum, including: Media activation, social media management, programmatic media buying, “Data Analytics”, photo/video production, and marketing project management.

My strength lies in a “business-driven” and multicultural approach, which anchors each project in its economic, social, and human reality for brands that resonate as much as they perform.

Languages

French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Marseille (up to 50km), Marseille (up to 10km)

Groupe les Mousquetaires
E-commerce Tracking Expert
E-COMMERCE
February 2026 - Today (6 months)
Nîmes, France
Assisted an e-commerce portal dedicated to building professionals in structuring and deploying a tracking and performance analysis strategy.
Define a complete tagging plan (GA4, GTM, data layer), track user journeys, and measure key interactions (banner clicks, navigation, conversions) to optimize acquisition and understanding of on-site behaviors.
Tracking E-commerce Tracking Google Ads Tracking Web Tracking
Dentsu
Digital and Data Expert
SOCIAL NETWORKS
January 2018 - January 2020 (2 years)
Courbevoie, France
I supported international brands in defining and managing their digital acquisition and performance strategies.
I worked on media and data-driven campaigns for major advertisers (FMCG, luxury, automotive), including audience analysis, exploitation of CRM and third-party data, as well as the implementation and optimization of Social Ads, Search, and e-retail media campaigns.
My role was to transform data into marketing insights, manage campaign performance, and coordinate media and data expertise to improve the ROI of digital activations.
E-commerce Tracking meta ads expert Data Visualization Project Management
Accenture
Digital Marketing, Media, Data Consultant
CONSULTING AND AUDITS
September 2020 - January 2024 (3 years and 4 months)
Paris, France
FMCG (Liveramp, Danone, The Coca Cola Company France and AbinBev, Carrefour Links)
Project management for Retail Media activations / Audience strategies / Data Driven Marketing strategies management / Coordination of digital expertise on data topics / Data visualization and data reporting / Organization of steering committees/ workshops and data projects
LUXURY (Estée Lauder Companies France & EMEA, LVMH)
Audience and Data Specialist / Strategies and recommendations for insights and data / Management of data proposals: CRM, CRM onboarding, audience lists, etc. / Coordination of data and media strategies between expertise areas and brands
AUTOMOTIVE (BMW France)
Management of the Data Acquisition project and definition of 2nd and 3rd party data deals
BANKING AND INSURANCE (GENERALI)
Audit of Onsite Media activations / CRM and Data layer / Identification and detailed analysis of DMP use cases / Prioritization of DMP use cases & deployment roadmap
SEO Google Analytics Google AdWords Facebook Ads DMP