Freelancer profile translated to English.
Back to original languageAbout Farah
🚀 I help restaurants, tea rooms, and caterers generate more reservations, orders, and quote requests through digital channels.
The restaurant industry is evolving: local visibility, delivery platforms, online reputation, social networks, booking funnels…
Without a clear digital strategy, growth is limited.
My unique selling proposition?
👉 I combine hands-on restaurant expertise with digital strategy and acquisition.
I understand:
- Operational constraints (margins, food cost, kitchen/dining room flow)
- Profitability challenges
- The realities of independent businesses and small groups
- And the digital levers that generate revenue
🎯 What I can implement
🔎 Restaurant Digital Audit & Diagnosis
- Google visibility & local SEO audit
- Uber Eats / Deliveroo / Just Eat analysis
- Social media & conversion funnel audit
- Online reputation & customer reviews analysis
- Identification of margin loss and growth opportunities
- Results-oriented action plan
📈 Acquisition & Growth
- Social media content strategy
- Local Meta Ads & Google Ads campaigns
- Google Business Profile optimization
- Order & reservation conversion rate optimization
- Local influencer strategy
- Implementation of a re-engagement system (email / SMS)
📊 Management & Data (Strong Differentiator)
- Dashboard implementation (POS + delivery platforms + Ads)
- Customer Acquisition Cost (CAC) analysis
- Margin tracking by channel
- Monthly KPI review
- Data-driven decision-making coaching
👉 Few market players offer integrated data management for restaurants.
This is an extremely differentiating lever.
🧠 My Vision
I don't do "marketing for the sake of looking good".
I focus on:
- Revenue
- Profit margin
- Occupancy rate
- Repeat business
- Long-term profitability
Digital is not an expense.
It's a strategic lever.
English
Fluent
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Perle'sSupportRESTAURANTS AND FOOD SERVICEJanuary 2026 - Today (7 months)Paris, FranceI support Tea House, a bubble tea shop, in its business activities.I had the opportunity to work there as a waitress between 2018 and 2019. I later moved up to cashier and supplier manager. As a result, I was already very familiar with their working methods and needs.In January 2026, the manager of this bubble tea shop called me to help her set up additional business activities, such as expanding on Deliveroo:- Creation of a comprehensive catalog of deliverable products- Product photography and editing- Price calculation with commission (you don't have to use the same price as in-store)- MonitoringI also assist with the implementation of a new cash register system: we realized she could optimize costs by switching to a new cash register with a new payment terminal. What scared her was the configuration of products and settings. These challenges don't scare me, and in 3 days, everything was set up (I'll note that I didn't know the cash register software, but I assume everything is user-friendly).Of course, for a manager, it's not easy and they have many things to manage. That's why I also offer my help with these services.With this change, she was able to save over €600 per year. An additional gain in commission.In my support activities, I also worked on the sidewalk display, which is very important, especially on a pedestrian street. The client's goal: to showcase as many of her products as possible. It wasn't easy, but we succeeded. Customers now have a more comprehensive view of everything she sells before entering the shop.I continue to follow this client. Being in Paris, I visit regularly to understand her needs and even observe her customers' questions on-site. This allows me to offer services in a real-world context.
- EMV GroupeAssistant Manager of a Lebanese RestaurantRESTAURANTS AND FOOD SERVICEApril 2023 - December 2025 (2 years and 8 months)Paris, FranceOperational & Development Manager – Al Boustan (Restaurant & Event Catering)Cross-functional role within a Lebanese restaurant with a catering business (weddings, private events, and corporate events).🔹 Restaurant Operations
- Dining room / kitchen coordination and service management
- Payment processing and customer relations
- Optimization of internal organization
- Supplier monitoring and administrative support
- Cost control and process structuring
🔹 Catering & Wedding Development- Logistics organization for external events
- Coordination of service and production teams
- B2C and B2B client relations
- Event preparation and supervision
- Quality and customer satisfaction guarantee
This experience allowed me to gain a concrete understanding of restaurateurs' challenges: profitability, margin management, operational pressure, customer acquisition, and loyalty.Today, I integrate this hands-on expertise into my digital marketing and growth missions for restaurants, with an approach focused on results, revenue, and data-driven management. - Restaurant la PerlaExecutive AssistantRESTAURANTS AND FOOD SERVICESeptember 2022 - February 2023 (6 months)Paris, France- Staff management: service and kitchen- Partner management: accounting firm, legal department, merchant association- Supplier management- Catering order management: after gathering client needs and adapting our packages, I manage the order tracking up to delivery.
Reviews
Mallet
itinéraire B
Reviewed on 2/23/2018
Very good service.
Great communication :)
Thank you
AD
Account deleted
Reviewed on 9/22/2017
I recommend Farah; I had excellent contact with her. She is a serious, meticulous, and efficient person.
Recommendations
FU
FU
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- DUT Multimedia for 2 years then Professional License in Web and Multimedia Design and IntegrationIUT de Bobigny
Certifications
- Google Digital WorkshopsGoogle2020
- Introduction to Agile Project ManagementOpenclassroom2021