Wei F.

Key clients & projects:

• Shopping application for the Chinese community in Europe and the UK.
• Managed e-commerce growth and campaign localization in 5 European countries: increased user engagement by ~35%.
• Trained 3 juniors and coordinated inter-team operations, improving campaign efficiency by ~20%.
• Managed partnerships with international brands and platforms (Nike, COS, NARS, Aveda, 24S, Mytheresa, Printemps, Tempur, etc.): significant growth in revenue and user engagement.

• RED audit for a perfume and skincare brand within the LVMH group.
• Analysis of brand tone, visual identity, and suitability for the Chinese market.
• Produced operational recommendations that contributed to a ~25% increase in platform engagement.

• Managed a KOL seeding campaign and content adaptation for the launch in China (Gen Z on RED), in collaboration with ~15 creators, reaching ~500K followers.
• Coordinated intercultural content adaptation, generating an engagement rate ~30% higher than initial benchmarks.

• E-commerce: Managed the complete launch of the Tmall store (setup, strategy, daily operations). Steady progression of GMV and conversion rate, confirming the relevance of the implemented actions.
• Digital Content: Developed seasonal purchasing plans and promotional policies; adapted Chinese social media (WeChat, Weibo, RED) to the brand's global identity: approximately 30% increase in follower engagement.
• Analysis & Optimization: Monitored KPIs and competitive intelligence. Increased traffic by approximately 25% and conversion rate by 15%.

• Luxury Collections Management: Supervised inventory, shipping, and logistics of press samples for vintage luxury collections.
• Digital Content & Branding: Assisted in photo content production, storytelling, and organization of pop-up events.
• Authentication: In-depth studies on vintage luxury pieces to ensure authenticity and enrich storytelling.