Freelancer profile translated to English.
Back to original languageAbout Fanta
Consultant in formulation & product strategy specializing in well-being and natural cosmetics. I support brands in creating formulas compliant with European standards, structuring ranges, and market positioning, with a hands-on approach based on customer feedback and real product effectiveness.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- La maison dmProduct strategy & formulation consultant – Well-being / CosmeticsFASHION AND COSMETICSJanuary 2025 - Today (1 year and 5 months)Beauvais, FranceProduct strategy & formulation consultant – Well-being / CosmeticsIndependent – La Maison DM / DM Concept Lab2024 – PresentProducts developed and in progress:Minceur 5 Forces – Slimming food supplement (detox, digestion, energy)Glow Mélanine – Skin radiance & evenness food supplementDéclic – Emotional well-being & smoking cessation support food supplementPerformance X – Energy & performance booster (powder)Radiance Pure – Natural facial cleansing powder (cosmetics)Arthro Mai (in development) – Joint supportCustom formulations for individuals and entrepreneurs (supplements & cosmetics)
- Dm labFormulation consultant – natural food supplements & cosmetics (EU)CONSULTING AND AUDITSJanuary 2025 - Today (1 year and 5 months)Beauvais, FranceDesign and development of natural food supplement and cosmetic formulas (powders, cures, facial treatments), in collaboration with partner laboratories compliant with European standards.Development of complete formulation briefs for laboratories:ingredient selectiondosagesproduct positioningregulatory constraints (EU)Support for brand projects in the launch phase:range structuringcoherence between promise, formula, and target customerdifferentiation from competitorsWork on products focused on:digestive well-beingweight managementemotional balancenatural skincareCollaboration with influencers and content creators to test products and gather real customer feedback.Analysis of consumer feedback to adjust formulations and usage.Strategic advice on:price positioningproduct storytellinglaunch on Shopify, TikTok Shop, and social media👉 Hands-on, results-oriented approach, based on experimentation, customer listening, and compliance with standards.
- Dm labFormulation consultant – natural food supplements & cosmetics (EU)E-COMMERCEJanuary 2025 - Today (1 year and 5 months)Beauvais, FranceIndependent consultant in the formulation of natural food supplements and cosmetics.Specializing in creating formulas compliant with European standards, focused on effectiveness, naturalness, and market positioning.Support for brands from conception to connection with partner laboratories.Field experience with products marketed in e-commerce and tested by real customers.
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Education
- Well-being product formulation & strategyContinuing education – hands-on practice2020Étude des bases de la formulation de compléments alimentaires et de cosmétiques naturels Analyse des ingrédients actifs : fonctions, synergies, dosages usuels Veille sur les normes européennes applicables aux compléments alimentaires et aux produits cosmétiques Lecture et compréhension des fiches techniques fournisseurs et laboratoires Structuration de cahiers des charges de formulation à destination des laboratoires Analyse de formules existantes et benchmark concurrentiel Adaptation des formules selon la cible, l’usage et le positionnement marché Prise en compte des retours consommateurs pour l’optimisation des produits Bases du positionnement produit, storytelling et stratégie de lancement