Fanny Z.

• Negotiation and implementation of framework agreements in France, Europe & Worldwide

• Management of commercial activity and development of the sales strategy for the client portfolio

• Prospecting for new clients

• Development of the existing client base - LVMH (€8.4 million per year, +30% growth)

• Development of value-added solutions for the luxury industry in collaboration with cross-functional departments (legal, operational, marketing)

• Leading sales meetings internally and externally

• Travel in France and Europe

• Acting as interim Regional Sales Manager

🛍️ Founder & CEO – Premium Women's Concept Store

Le Vestiaire des Copines

Founder of a concept store for a discerning female clientele (35-55 years old), I developed and structured a brand focused on premium ready-to-wear, accessories, and designers.

🚀 Development and management of 3 physical stores in Seine-et-Marne (77)

💻 Creation and management of an e-commerce website on Shopify (delivery in France & Belgium)

My responsibilities:

✔ Defining strategic positioning and brand identity

✔ Selecting collections and building the product offering

✔ Managing revenue and profitability

✔ Team management and training

✔ Business development and customer loyalty

✔ Implementing marketing and sales operations

✔ Deploying an omnichannel strategy (stores + e-commerce)

✔ Managing inventory, margins, and performance indicators

I built a profitable model by combining a premium customer experience, an effective sales strategy, and a digital vision.

This experience allowed me to develop a deep understanding of:

the challenges of retail and e-commerce

female purchasing behavior

conversion in-store and online

SME financial management

Hands-on, practical, and results-oriented expertise.