Fanny Dos Santos

As a Community Manager for this company, I was responsible for the complete management of Instagram and Facebook social media to strengthen their digital presence and community engagement.

On Instagram, I had to rebuild the account almost from scratch, restructuring the bio to better reflect the brand identity and creating attractive highlights to showcase essential content. I designed a detailed editorial calendar, organizing 5 weekly posts that were scheduled and published regularly to ensure consistency and effective posting momentum.

On Facebook, my role primarily focused on refining the bio, as well as daily interaction management: moderating and responding to comments to maintain engagement and ensure a close connection with the community. I also managed the scheduling and publication of content adapted to this platform.

Each month, I produced a comprehensive performance report for the posts, allowing the company to track the evolution of its visibility, subscriber interaction, and guide strategic adjustments.

Finally, smooth weekly communication with the client team allowed for rigorous monitoring of actions, ensuring constant reactivity and adaptation of the strategy to identified needs.

As a Community Manager, I was responsible for the complete overhaul of the Instagram account of an agricultural entrepreneur specializing in vegetable gardening, in order to improve his visibility and engage his community.

My intervention consisted of analyzing the existing account to identify areas for improvement, then reworking the bio to clarify and enhance the entrepreneur's activity. I organized and structured the content by adding relevant highlights, facilitating navigation and discovery of the different aspects of the vegetable garden.

I also created a strong editorial calendar, planning a regular frequency of publications adapted to the agricultural sector, focused on sharing advice, showcasing products, and raising awareness about sustainable agriculture.

This strategy helped to energize the online presence, attract a qualified audience, and encourage interaction around the passion for vegetable gardening.

Comment and interaction management was ensured to maintain an authentic connection with the community and strengthen loyalty.