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Fanny SchmitFS

Fanny Schmit

Strategic Marketing & Business Development Expert

€600/day
Aix-en-Provence, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Fanny

Senior consultant and trainer in strategic marketing & business development:
Over 10 years of experience in major groups, particularly in mass retail, with a dual client & agency culture.
I work with companies and leaders who want to clarify their strategy, strengthen their positioning, and accelerate their growth.

My expertise: transforming complex challenges into clear strategic directions and actions with high business value:
- Marketing strategy & value creation
- Business development & growth levers
- Positioning & offer structuring
- Performance management & optimization

With a solid mastery of project management, I ensure execution and alignment between strategic vision and operational results.

Goal: structuring decisions, profitable actions, measurable results.

I also train in higher education institutions, from bachelor's to master's degrees, and cover various modules such as: Sales & negotiation - Customer activation - Negotiation & partnerships - Project management - Agile methods - Briefing, budgeting, and negotiation,...
  • English

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Aix-en-Provence (up to 50km)

Experience

  • ÉCOLES SUPÉRIEURES
    TRAINER
    CONSULTING AND AUDITS
    January 2025 - January 2026 (1 year)
    Aix-en-Provence, France
    • Targeted modules based on needs and levels (from B1 to M2): Sales and negotiation, Marketing Mix & Strategic Marketing, Communication Strategy, Agile Methods, Management, Customer Activation, ...
    • Intensive courses, Masterclasses, or specific needs like juries or project supervision
    • My added value: transmitting concrete and operational knowledge
    Pedagogy Knowledge Transfer Marketing
  • HIGHCO DATA,
    KEY ACCOUNT OPERATIONAL MANAGER
    DIGITAL AND IT
    March 2023 - July 2025 (2 years and 4 months)
    Aix-en-Provence, France
    • Management of the Retail team (within the Operations Department)
    • Project monitoring, coordination, and follow-up
    • Analysis of key KPIs, operational review, and recommendations
    • Participation in tenders
    • Key Account customer relationship management (major players in Mass Retail)
    Team Management Project Management Stress Management Adaptability and Reactivity Performance Management
  • Associations
    HUMANITARIAN MISSIONS
    CIVIC AND SOCIAL ORGANIZATIONS
    August 2022 - December 2022 (4 months)
    TOGO 2 months – SENEGAL 1 month – INDIA 2 months
    • Associations focused primarily on children
    • Full immersion in a small Togolese village
    • Assistance with children's schooling in the village
    • Implementation of socio-educational and cultural workshops + care
    Adaptability Composure Communication

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Education

  • NLP Certification
    Certification PNL
  • Practicing Digital Marketing
    LIVEMENTOR
    2022
    Pratiquer le marketing digital

Skill set

Categories