About Fanny
French
Native or bilingual
English
Native or bilingual
Experience
- UniversitĂ© Clermont AuvergneCommunity Management TrainerSOCIAL NETWORKSJanuary 2025 - Today (1 year and 4 months)Vichy, FranceI had the opportunity to train students in thechallenges and best practices of community management,providing them with a practical approach adapted to the demands of the profession.âïž Fundamentals of Community Management and Digital Marketingâïž Social Media Audit and Competitive Analysisâïž Community Management and Engagement on Social Networksâïž Creation of Engaging Content (visuals, videos, storytelling)âïž Social Media Optimization - Natural Referencing on Social Networksâïž Use of Planning, Analysis, and Monitoring ToolsđŻ Objective: To impart operational and strategic skills enabling students to master the essential tools and techniques for managing a brand on social networks.
- La Bobine Ă PoisContent Marketing SupportFASHION AND COSMETICSNovember 2023 - Today (2 years and 7 months)Clermont-Ferrand, FranceI supported the company La Bobine Ă Pois in developing its content marketing strategy and online presence, working on several key levers:âïžSocial Media Management(Facebook, Instagram, TikTok): strategy, content creation, engagement, and planningâïžCreation of short-form, engaging video contentâïžDesign of advertising visualsfor Meta Ads campaignsâïž **Support for visual identity redesign**, for a more coherent and impactful brand imageâïžImplementation and management of email automationvia Klaviyo and Brevo to optimize conversion and loyaltyâïžCreation and sending of high-performing newslettersvia Brevoâïž **Optimization and management of the Shopify e-commerce site**, for a better user experience and a smooth customer journeyâïžSEO Writingto improve the natural referencing of the brand's websiteâïžCommercial Photography:art direction and photography for a collection launch
- Wesford groupe IFCCommunication TrainerEDUCATION AND E-LEARNINGSeptember 2023 - Today (2 years and 9 months)Clermont-Ferrand, FranceAs a trainer in communication and content creation, I have guidedstudents at Bachelor's, Master's 1, and Master's 2 levelsin acquiring strategic and creative skills essential for brand marketing and communication.đ Modules Taught:âïžProduction:understanding graphic production processes and communication materialsâïžBrand Content:creation and dissemination of engaging content adapted to new digital usesâïžCommunication Strategy:development of impactful communication plans aligned with business objectivesâïžCreative Culture:exploration of trends, cultural references, and creative innovationsâïžCopywriting:persuasive writing techniques and storytelling for various mediaâïžAudio Brand Content:creation and dissemination of audio content: sonic branding, podcasts...đŻ Educational Objective: To combine theory and practice to train communicators capable of designing and deploying innovative and effective content strategies.
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Education
- Master in E-Marketing & Digital CommunicationESCO Wesford2019
- Bachelor in Marketing & CommunicationESCO Wesford2017