Freelancer profile translated to English.

Description

With 10 years of experience in specialized SEO writing, I master the creation and management of projects, team management, and content optimization. Creative and passionate, I combine expertise in marketing, e-commerce, and digital to design high-performing strategies. Curious and adaptable, I quickly learn new skills and easily adapt to CMS tools, ensuring tailor-made and innovative solutions to achieve set objectives.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 40km)

SUPERPROF
EDITORIAL MANAGER FR - SUPERPROF
November 2024 - November 2024 (1 month)
• Management of a team of freelance writers
• Analysis of site performance with Google Analytics and Search Console
• Preparation of landing page and blog article text orders using Ahrefs, Semrush, Screaming Frog, and Grafana.
• Text verification and publication on WordPress and Gutenberg.
• Monitoring of the editorial strategy taking SEO into account
ROUSSEL STORES
WEB CONTENT CONSULTANT
May 2023 - September 2024 (1 year and 5 months)
• Website redesign
SEO editorial strategy optimization
• Improvement of the Image and information database for clients
• Identification and classification of iconographic and editorial content
Boticinal
EDITORIAL PROJECT MANAGER E-COMMERCE - BOTICINAL
January 2020 - July 2022 (2 years and 6 months)
• Creation, control, and optimization of the product catalog
• Writing and uploading product sheets
• Optimization of all digital content and website monitoring
• Management of the editorial calendar and creation of advice articles, interviews, deals, and information.
• Recruitment and management of the product and writing team
• Implementation and monitoring of cross-functional projects
• SEO guidelines with the Semji tool
• Monitoring and implementation of commercial animation on digital platforms
• Monitoring and development of supplier portfolio performance
• Negotiation of partnerships and product promotions.